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11 years ago, we were a small team trying to solve a simple but powerful problem: how can brands truly understand and serve their customers in every engagement?
Back then, we didn’t know how to build SaaS products or sell them globally. We learned everything the hard way, from long nights writing code to early calls with customers who trusted us when we were just starting out. It was tough, but it shaped who we are today.
Today, MoEngage, a customer engagement platform, supports over 1,350 global customers, including hundreds of brands that have migrated from legacy marketing clouds. That trust has brought us to an important milestone: raising $100 million, led by Goldman Sachs Alternatives, part of Goldman Sachs Alternatives and A91 Partners.
This moment is about continuing to build a company that is customer-obsessed, driven by our belief that real growth only happens when our customers succeed.
What this means for our customers
Every milestone we reach begins with a single question: how can we help our customers create more value for themselves?
This funding enables us to move faster on our mission by accelerating innovation across our platform through products and Merlin AI, our suite of intelligent agents purpose-built for marketing & product teams to help brands discover insights, generate assets, and drive engagement with agentic decisioning across touchpoints.
Glance is an example of a brand leveraging Merlin AI, helping them reduce campaign go-live times by 50 percent, highlighting how AI can unlock faster execution and drive stronger customer connections.
Another key part that will help accelerate the mission is the strengthening of our customer success and go-to-market teams in North America and EMEA, enabling them to stay closer to the growing base of enterprises choosing MoEngage. This will allow them to scale faster and create more connected experiences across channels for their audiences.
SoundCloud is one example. As Hope Barrett, Sr. Director of Martech, shared:
“MoEngage has been an incredible partner in our growth journey. Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”
Stories like this capture what drives us: helping brands connect with customers who feel relevant, human, and grow their businesses.
Customer obsession is our culture
That belief runs through every aspect of our company. Being customer-obsessed isn’t a slogan; it’s how we operate.
Every team, from product to engineering, sales, support, and success, shares the same mindset: do what’s right for the customer, even if it takes longer or costs more.
That mindset has shaped how we prioritize features, support our partners worldwide, and why word of mouth has been one of our strongest drivers of growth. Our customers don’t just use MoEngage; they advocate for it.
Our journey with AI
Our work with AI began in 2016, long before it became the trend it is today.
Back then, we believed marketing needed to move beyond rules and static segments toward real-time understanding and intelligent decisioning. This became the foundation for Merlin AI, our suite of intelligent agents with decisioning capabilities that help marketing and product teams launch campaigns faster and scale conversions across every touchpoint.
Merlin empowers marketers by transforming complex data into clear actions, enabling teams to craft moments that feel natural and human, while driving measurable business impact.
As AI continues to evolve, that same conviction still guides us: technology should make marketing more human, not less.
Looking ahead
This funding enables us to continue doing what matters most: helping brands truly understand and engage with their customers.
We’ll continue to invest in innovation, deepen our global presence in North America & EMEA, and strengthen partnerships with the enterprises that trust us. But most of all, we’ll keep listening because innovation begins with a customer conversation.
We’ve come a long way, but there’s still so much more to build. Together with our customers, partners, and team, we’re creating technology that strengthens human connection.
Avendus Capital acted as the exclusive financial advisor to the company and its shareholders.
The post We Aren’t Chasing Rounds, We Seek Connections. appeared first on MoEngage.
