• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Sunday, July 27, 2025
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Google Marketing

The agentic experience: Is MCP the right tool for your AI future?

Josh by Josh
July 25, 2025
in Google Marketing
0
The agentic experience: Is MCP the right tool for your AI future?
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter


As enterprises race to operationalize AI, the challenge isn’t only about building and deploying large language models (LLMs), it’s also about integrating them seamlessly into existing API ecosystems while maintaining enterprise level security, governance, and compliance. Apigee is committed to lead you in this journey. Apigee streamlines the integration of gen AI agents into applications by bolstering their security, scalability, and governance.

While the Model Context Protocol (MCP) has emerged as a de facto method of integrating discrete APIs as tools, the journey of turning your APIs into these agentic tools is broader than a single protocol. This post highlights the critical role of your existing API programs in this evolution and how Apigee is committed to supporting your success, regardless of the specific tool integration path you choose.

It’s crucial to understand that having APIs is the foundation. If you aren’t currently participating in an API program, establishing your APIs and engaging with the Apigee API hub should be your immediate next step.


Exploring MCP: A reference MCP server solution for the agentic future (powered by Apigee)

The Model Context Protocol (MCP) has emerged as a prominent concept in this space. However, the reality is that MCP is evolving rapidly and doesn’t speak to enterprise requirements for authentication, authorization, and observability.

Apigee, Google Cloud’s native API management platform, brings your existing enterprise APIs to AI. We will continue to guide your agentic journey through this changing landscape of AI. And we will continue to make sure we bring first class, enterprise features to all of your AI workloads.


Making MCP enterprise-ready

Leveraging MCP services across a network requires specific security constraints. Perhaps you would like to add authentication to your MCP server itself. Once you’ve authenticated calls to the MCP server you may want to authorize access to certain tools depending on the consuming application. You may want to provide first class observability information to track which tools are being used and by whom. Finally, you may want to ensure that whatever downstream APIs your MCP server is supplying tools for also has minimum guarantees of security like already outlined above

Apigee is providing an open source example of an MCP server that provides precisely this type of API security: and all of this is available and supported for your MCP services right now.

This example demonstrates the use of Apigee’s API Products for authentication and authorization controls for your tools. Further, the APIs themselves that ultimately lie behind the MCP server, deployed to Cloud Run in this case, are themselves hosted on Apigee and therefore receive the same security, distribution, and observability features that every other API hosted on Apigee. It bridges the gap between managed APIs and explorative AI interactions with Apigee’s rich feature sets to secure, scale, and govern your AI journey. This demonstration shows how you can get up and running with an MCP server right now, while providing the necessary enterprise controls you need. And if the MCP standard changes this setup is very easy to adapt as it’s ultimately just serving backends like any other with Apigee.

As seen below we bring API products to these Agents and MCP Tools and make them AI products. These AI Products have their own consumers and developers just like any other API.

Explore our GitHub for guidance

Our GitHub repository containing a quick start guide, sample artifacts, and documentation will help you navigate to build, and deploy the reference MCP Serving architecture in Apigee and understand the steps involved in exposing your APIs as tools for AI Agents by leverage API Products.


Paving the way for your AI future with Apigee

This journey will adapt and change over time: MCP is evolving, as seen with the shift from no initial AuthN to OAuth for AuthZ and resource serving. Google Apigee is committed to evolving with it.

Learn more about operationalizing generative AI apps with Apigee and explore our AI policies documentation.



Source_link

READ ALSO

Everything we think we know about the Google Pixel 10 phones

Google is supporting choice, innovation and security in the UK’s mobile ecosystem.

Related Posts

Everything we think we know about the Google Pixel 10 phones
Google Marketing

Everything we think we know about the Google Pixel 10 phones

July 27, 2025
Google is supporting choice, innovation and security in the UK’s mobile ecosystem.
Google Marketing

Google is supporting choice, innovation and security in the UK’s mobile ecosystem.

July 27, 2025
Google’s Pixel Watch 4 might charge on its side
Google Marketing

Google’s Pixel Watch 4 might charge on its side

July 27, 2025
Check out the first images of wildfires detected by FireSat
Google Marketing

Check out the first images of wildfires detected by FireSat

July 27, 2025
Syncing desktops and better AI wallpapers are coming to ChromeOS
Google Marketing

Syncing desktops and better AI wallpapers are coming to ChromeOS

July 27, 2025
Drive with The Bad Guys on Waze
Google Marketing

Drive with The Bad Guys on Waze

July 26, 2025
Next Post
20 Early Bird Registration Strategies Every Event Organizer Should Try

20 Early Bird Registration Strategies Every Event Organizer Should Try

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
7 Best EOR Platforms for Software Companies in 2025

7 Best EOR Platforms for Software Companies in 2025

June 21, 2025
Eating Bugs – MetaDevo

Eating Bugs – MetaDevo

May 29, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025
Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

May 30, 2025

EDITOR'S PICK

Should We Optimize for AI Mode?

Should We Optimize for AI Mode?

July 25, 2025
Bahis Tecrubenizi Artirmaq ucun Most bet-i Secin

Bahis Tecrubenizi Artirmaq ucun Most bet-i Secin

July 19, 2025
Marketers Using AI Publish 42% More Content [+ New Research Report]

Marketers Using AI Publish 42% More Content [+ New Research Report]

June 12, 2025
Data Envelopment Analysis Tutorial

Data Envelopment Analysis Tutorial

June 23, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • 5 core values to help guide orgs in times of change
  • Your Canva Just Got a Brain: Claude’s Game-Changing Integration
  • The Duct Tape Marketing Book
  • Everything we think we know about the Google Pixel 10 phones
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?