Pigeon launches ‘Nurture & Nest’ Baby Bottle Collection at Target Nationwide Image source: Pigeon
Pigeon has introduced its new “Nurture & Nest” collection at Target stores nationwide and on Target.com. Drawing on more than 60 years of research and design innovation, the collection features expertly crafted bottles and nipples designed to support babies and parents from day one. Families can now find the full range at Target locations across the U.S.
A Tradition of Excellence Driven by Research
Pigeon’s breastfeeding research, conducted from 2010 to 2020, involved approximately 1,000 cases involving babies and mothers to continuously improve feeding solutions. This dedication has earned numerous international accolades, including the National Parenting Product Award, IF Design Award, Good Design Award, and the Top Influential Brand Award in Asia. Pigeon is also the best-selling baby bottle brand in numerous countries and regions worldwide, including Japan¹, Singapore², and China³.
The “Nurture & Nest” collection reflects the brand’s commitment to advancing infant care through extensive research, customer feedback, and hospital collaborations, delivering safe, thoughtfully designed solutions families can trust.
Supporting Families at Every Stage
“We’re thrilled to launch Pigeon’s ‘Nurture & Nest’ collection at Target and join its trusted family of brands,” said Ryo Yano, President and CEO of Pigeon Corporation. “Target has long been a destination for high-quality, thoughtfully curated products at accessible price points, especially for new and expectant parents. This expansion allows us to reach more families with the comfort, safety, and quality that define Pigeon’s feeding solutions.”
Expertly Designed Bottles and Nipples to Support Babies and Parents
Pigeon’s “Nurture & Nest” nursing bottles build on decades of research into babies’ sucking behaviour, including latching, sucking, and swallowing. Crafted to adapt to each stage of babies’ development and designed to allow babies to suck as they do in breastfeeding, resulting in no interference with breastfeeding continuity. Each bottle features:
- A soft nipple that enables smooth tongue movement. Newly developed silicone rubber has brought the nipple one step closer to the softness of a mother’s nipple.
- A nipple with a latch-on line and a gradual slope to encourage a deep, comfortable latch. Pigeon offers five nipple stages to support your baby’s feeding development from newborn to toddler.
- A slow, natural flow with an advanced anti-colic air vent system to minimize swallowed air and discomfort.
- A wide neck designed for easy holding and cleaning.
Target’s assortment includes borosilicate glass bottles and premium BPA- and BPS-free PPSU bottles, paired with silicone nipples and replacement nipple packs.
For more information, visit pigeon.com. To shop Pigeon products, visit pigeonstore.com, Amazon, or Target and Target.com.
- Based on INTAGE SRI data 2024/1/1-2024/12/31, Nursing Bottle & Nipple.
- Based on the Pigeon Integrated report 2024, Page 40 (sell-out data of nursing bottles and nipples, in terms of sales value)
- Based on the 2024 Mother and Baby Feeding Durables Market Opportunity Study Report, Moojing Market Intelligence.
