Meta desperately needs this feature…
Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads that will showcase other products and services.
But there’s an element of this that is incredibly frustrating, and Meta can fix it.
The Problem
This is one of the most annoying exercises for advertisers. Every time you create an ad, you need to define your site links.
In the example above, Meta includes site links I’ve customized previously but also automatically detects other links and generates new site links for me. So then I’ll need to go through and manually remove the ones I don’t want to feature the ones I do.
Site links require a thumbnail image and label, so each one needs some thought and customization. Meta isn’t helping by automatically detecting these links.
The Solution
So here’s what I request: Add an account-wide setting for site links in Advertising Settings. Allow advertisers to globally define them so that a default setting will be used for each new ad.
This shouldn’t be that complicated. We shouldn’t need to remember to re-customize these links every single time we create a new ad.
I’m fine with Meta being able to recommend other site links, but they shouldn’t be included by default. Can we do this, Meta??
