Review Keywords Enhancement – Jon Loomer Digital

I spotted a new AI-generated creative enhancement in testing. Do you have it, too?

Here’s how Review Keywords works and where you might find it…

Advertising Settings

Within your advertising settings, click on the box to Advantage+ Creative.

You should have the option to test new creative enhancements.

When it’s checked, fewer than 5% of your impressions will test these features before rolling out globally.

At the bottom is a list of the features currently in testing.

In my account, I have eight. I check this section once a week or so to see if there are any new features in testing. It’s a good way to get a preview of what’s coming.

I’ve covered most of these eight features before…

And now there’s a new one: Review Keywords.

How it Works

Here’s how Meta describes it…

We will use AI to extract positive keywords from your Page’s reviews and display them in a proprietary unit underneath the ad.

Assuming your Facebook page has reviews turned on, Meta’s AI can extract positive (and that’s important) keywords from those reviews and display them under your ad.

Meta provides these examples:

• “Great service”
• “Fast shipping”
• “Reliable”

Should You Turn This On?

Whether you turn this on may depend on the client, but I’m adventurous for my own account. I don’t see significant risk with this feature (or most of the others).