February 18, 2026 | Rhiannon Day
Hesselberg Erosion Protection, a leader in engineered hydraulic solutions, has selected Resonates to help elevate its voice and raise its profile after a successful rebranding campaign.
Hesselberg is the UK authority in the use of asphalt and grouted armour rock for flood protection and coastal defence. With more than 40 years’ experience in hydraulic engineering – protecting dams, reservoirs, coastlines, waterways, ports and offshore assets across the UK and beyond – the business continues to safeguard critical marine and energy infrastructure for a wide range of national clients across assets including dams, reservoirs, waterways, rivers, ports and coastal environments.
Infrastructure protection in a changing climate
The evolving climate places an increased emphasis on the management of coastlines and the capabilities of flood-control and water management infrastructure.
Rising sea levels and more violent storm activity increase both the water levels and loads experienced by flood defences, while greater rainfall threatens to push existing erosion protection solutions, water storage facilities and transport assets beyond their design capabilities. Yet these same environmental concerns make coastal, river and inland infrastructure all the more critical; essential for the UK to protect homes, communities and livelihoods in the face of changing climatic circumstances.
Many of the country’s dams, viaducts and reservoirs date back to Victorian times, and require extensive overhaul and maintenance to remain aligned with today’s environmental and regulatory realities. Facing budgetary constraints, water companies and public bodies such as the Environment Agency need proven, cost-effective solutions for water-proofing and erosion protection.
Hesselberg Erosion Protection is unique for its focus on asphaltic solutions, which are flexible, easier to install and lower in overall carbon emissions than conventional alternatives. Its solutions offer durability, performance, and environmental value critical to the economical future-proofing of shorelines, waterways and flood-defence infrastructure.
After four decades operating as Hesselberg Hydro, the rebranded business has turned to Resonates to support in the articulation of its innovative solutions, and to expand its outreach through new website content and targeted communications.
Commenting on the appointment, Roger Smith, managing director of Hesselberg Erosion Protection, said: “We work in a highly specialised sector – one that’s increasingly relevant to stakeholders grappling with tight budgets, aging assets and greater environmental challenges. We’re proud of our longstanding and proven success in supporting critical erosion protection schemes, in engineering solutions for major water storage programmes, in supporting the design and build of flood defence, and in safeguarding key national infrastructure.
“I’m excited to draw on Resonates’ expertise and its fundamental understanding of the broader industry. It will support us in reaching key clients and stakeholders with messages that demonstrate why we have the right solutions to foundational infrastructure and environmental challenges.”
Hannah Thame, account director at Resonates, added: “The team are looking forward to working with a business protecting critical assets with a demonstrably superior product. Hesselberg has the skills, experience and expertise the UK needs to rise to a major environmental challenge. As a specialist PR agency, that’s exactly the sort of story we’re here to tell.”
Resonates works with many clients operating within the marine and water infrastructure sectors. With in-depth knowledge of their challenges and opportunities, alongside the business constraints and drivers, we’re ideally positioned to ensure their messages are heard by the right audience. If you’re looking for watertight content, why not get in touch?
