Reddit Brand Strategy for AI Search — Whiteboard Friday

Read the room

Secondly, when you’re gathering insight, it’s very important for you to read the room. Read what is being upvoted. Read what is being downvoted. Read what is being banned and read what is being blocked. By this, you’re able to understand and see how you will not fall into the same trap, or you could also ace your content. 

Understand subreddit rules

On Reddit, you are not posting to the platform itself. You are posting to the subreddit group, and every subreddit group has its own ecosystem of itself. The rules or the activities that work in a particular subreddit group would not possibly work in another group because the norms and the rules are different. So it’s very important that you understand the rules and take note of them. 

Observe subreddit activities

The next is to observe subreddit activities. Some subreddit groups have activities that they do. They have, for example, self-promo Sunday, fix it Friday. So your goal as a brand is to get to understand the particular intent of those activities and use those intents to align to those activities. 

Use the Reddit AI answers tools

Fifth, you could also use the Reddit AI answers tool. This is a tool that you could just go into as a Redditor, type your particular phrase, a question that you have, and what it does, it surfaces answers from Reddit itself, and it gives you the link to the sources that it got the conversation from, the sources, the AI overviews, the insight where it got it from. So take note of that. 

By doing all of these five steps you should already have 10 to 20 subreddit groups that you believe you could enter and engage in or you could get insight from.