We are pleased to announce that Lidia Sakarapani will be taking on a newly created role within Principal as Director of Business Development & Growth. This change has been introduced to support our ambitious growth plans and the restructuring of our business. This strategic move aims to enhance scalability, refine specialised roles, and align more closely with our evolving needs.
In her 10th year with Principal, Lidia will lead the expansion of new business for the company, driving strategic initiatives that aligns with our long-term vision for growth. With her extensive expertise in business development and a proven record of success, Lidia will play a pivotal role in shaping our growth strategy.
Anupa White, Co-Founder & Director commented: “This restructuring marks a significant milestone in our journey, 22/23/24 have been incredible, this year being our most successful year to date. It positions us to better serve our clients and capture new opportunities in the market. I’m excited for Lidia as I am confident she will lead us to success in the years ahead”.
Lidia Sakarapani commented, “I’m thrilled to have the opportunity to take the agency forward into a new phase. I am fortunate to work alongside a brilliantly talented leadership team and as we continue to grow and expand our client base, I look forward to leveraging my experience and expertise to drive innovation and deliver more exceptional events and experiences for our clients.”
