POP MART Unveils Its World’s Largest Store in Bangkok

POP MART officially opened its largest flagship store at ICONSIAM, Bangkok, marking a bold new chapter in its global expansion. Spanning over 760 square meters across two floors, the POP MART Global Landmark Store is more than a retail space; it’s a whimsical, Thai-inspired universe that fuses collectable culture with immersive design.

When Toy Art Becomes Cultural Expression

Image source: POP MART — Image source POP MART

The store’s architecture draws heavily from Thai heritage, incorporating themes of water culture, traditional craftsmanship, and inclusiveness. Key highlights include a four-meter-tall Molly figure dressed in Chakri attire riding an elephant, a nod to Thai symbolism and national pride. Inside, visitors are guided through a closed-loop layout featuring zones like the Mega Zone, Pop Bean Zone, and a collector’s area showcasing exclusive Thailand-themed figures.

Adding to the experience is the debut of the first POP MART Café outside China, created in collaboration with Thailand’s GREYHOUND CAFÉ. The menu is inspired by character backstories, offering fans a playful, story-driven culinary journey.

Labubu, Molly, and the Rise of Designer Toy

POP MART is renowned for its blind box collectables—stylised figurines from beloved IPs like Molly, SKULLPANDA, PUCKY, DIMOO, and The Monsters. These designer toys are often released in limited-edition series, with surprise elements that fuel a thriving collector culture. Beyond figurines, the brand offers plush toys, accessories, home décor, and lifestyle items, often collaborating with global franchises like Disney, Sanrio, and Transformers.

Among POP MART’s most iconic characters is Labubu, a mischievous elf-like creature with pointy ears and a toothy grin, created by Hong Kong artist Kasing Lung. Originally part of “The Monsters” series, Labubu has become a global sensation. The character’s quirky charm, scarcity-driven blind-box drops, and celebrity endorsements—from BLACKPINK‘s Lisa to Rihanna—have turned Labubu into a viral collectable and cultural symbol.

At its peak, Labubu wasn’t just a toy but emotional currency. Blind-box releases sold out in minutes, resale prices soared into the thousands, and social media feeds were flooded with unboxing videos and fan tributes. According to Forbes, POP MART’s mid-2024 revenue from “The Monsters” IP reached ¥6.3 billion (approx. $870 million), with Labubu leading the charge.

Bangkok Store Marks Strategic Leap in POP MART’s Global Retail Expansion

The Bangkok store features exclusive Labubu merchandise, including Thailand-themed editions and plush pendants, tapping into the character’s cult-like following. With over 300 variations, Labubu continues to drive foot traffic, social buzz, and collector engagement across markets.

By weaving Thai cultural motifs into its design and debuting exclusive collectibles, POP MART deepens its emotional connection with fans and collectors. The Bangkok flagship reimagines retail as a destination—where narrative, aesthetics, and shared experience converge to elevate the brand’s global allure.