Oracle CX Marketing Eloqua unleashes
Advanced AI features for all clients
Great news for all Oracle Eloqua users! Oracle has announced that its cutting-edge Advanced Intelligence (AI) features are now available to all Eloqua clients at no additional cost. This means you can now leverage the power of both generative and classic AI to significantly boost your marketing campaigns, improve customer engagement, and drive superior results.
Estimated reading time
5
Minutes
What’s on Offer?
As of 12th June 2025, you can request to have these powerful AI features enabled in your Eloqua environment. Oracle will be proactively reaching out to all customers over the coming month, but if you’re eager to get started, you can request activation straight away.
Here’s a glimpse of the AI features you can unlock today
Fatigue Analysis
Send Time Optimisation
Account Intelligence
Generative AI
Fatigue Analysis
Say goodbye to over-messaging. This feature helps you avoid bombarding your audience, leading to increased engagement.
Each contact is assigned a Fatigue Level e.g. Inactive, Just right, Oversaturated High, Medium, Low, Saturated High, Medium, Low or Undersaturated.
You can add these filters to Segments, Shared Filters and apply them to your Lead Score Models and more.
Send Time Optimisation (STO)
Ensure your messages land at the most impactful moment, reaching your audience when they’re most likely to engage.
Each client will have their specific use case for STO. An obvious use case for many Eloqua clients will be lead nurture and always-on campaigns where the delivery date and time of particular emails is not critical.
Maximising Eloqua Advanced Intelligence:Â An introduction
Oracle Eloqua Advanced Intelligence is now included as standard in the Eloqua platform.
It uses artificial intelligence to help you make better decisions, personalise your communications, and increase engagement.
Read further and access the webinar replay today to discover how.
Account Intelligence
Gain deeper, more actionable insights into your most valuable accounts.
For Eloqua clients with a developing or evolved Account-Based Marketing strategy, the Account Performance dashboard will provide a new level of insight.
Generative AI
Revolutionise your content creation! Instantly generate subject lines and craft or rewrite content for emails, landing pages, shared and dynamic content (with some considerations for the latter), and SMS messages – all directly within Eloqua.
When you request access, Oracle will ask you to agree & acknowledge the following:
“All Generative AI traffic is currently routed through the Oracle Chicago data center. Generative AI features use pre-trained large language models (LLMs) that are not trained on customer data. No customer data is shared, mixed, or combined to train ML models, or to process Gen AI requests.”
Expert guidance for your Eloqua AI journey
Our team of Eloqua experts is ready to assist you and your team in harnessing the power of these new features. We can offer tailored advice on how to best leverage these Advanced AI capabilities to foster innovation and enhance efficiency, all within the unique context of your business and existing Eloqua setup.
Start experimenting
Once enabled, you can immediately begin exploring AI-powered recommendations and insights directly within your familiar Eloqua workflow.
We’ll be exploring these features over the next few months. Keep an eye out for invitations from the Eloqua User Group to learn more in the coming weeks.
Not already subscribed? See below….
Getting access to these exciting new capabilities is straightforward.
To enable the AI features in your Eloqua instance, Marketing Cube clients can log a Service Request with our Support Team.
Oracle clients must go to My Oracle Support and open a Service Request (SR). For detailed information on what to include in your request, visit Oracle Cloud Customer Connect.
Learn more
To familiarise yourself with the new features, explore these resources from Marketing Cube and Oracle:
Eloqua AI Overview
Check out the “Learn More About AI for Eloqua” guide in the Oracle community, which includes videos and FAQs.
Subscribe to the Eloqua User Group
If you’re not already subscribed to the Eloqua User Group, subscribe today and attend our complimentary monthly webinar for all Eloqua clients. Details will follow shortly about how to use these AI tools in Eloqua.
Practical video training | Oracle
Access the “AI for CX Marketing: Oracle Eloqua” course (49 minutes) for practical video training. Please note an Oracle University subscription is required for this.
Power hour session | Oracle
Join their “Power Hour Session on June 26: AI in B2B Marketing & Eloqua” to explore how AI is reshaping B2B marketing, enabling more intelligent segmentation, optimised engagement, and better results with Oracle Eloqua.
Visit some of our recent Eloqua User Group webinars
The post Oracle Eloqua unleashes Advanced AI features for all customers first appeared on Marketing Cube | Connected Capability.
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