• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Thursday, July 3, 2025
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Social Media Management

Optimize for Quality Leads – Jon Loomer Digital

Josh by Josh
June 20, 2025
in Social Media Management
0
Optimize for Quality Leads – Jon Loomer Digital
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter



One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of them is related to your conversion event, which is something that I’m experimenting with now.

READ ALSO

Squid Game X Script (No Key, Auto Win, Glass Marker)

How Igensia Education Group Grew Social Engagement by 32%

Here’s how it works…

The Standard Setup

When you run ads to increase website leads, you need to choose a conversion event. In most cases, you’ll use the Lead or Complete Registration standard event. Meta will then focus on getting you as many of that action as possible.

Lead Generation Website Event

The problem is that you want more than just that action. A quality lead will perform other important actions after subscribing. Meta doesn’t know that, which results in low-quality leads.

This is a fundamental weakness of Meta ads optimization for delivery. The algorithm is literal and is focused only on getting the action you want, as defined by the performance goal. Quality is rarely a consideration.

A Solution

One solution is to change your optimization event to something that better reflects a quality lead. How you define it will depend on your business as well as other factors (I’ll get to that in a minute).

I tag subscribers in my CRM when they perform important actions. The easiest way to isolate good leads from bad leads while retaining volume is to focus on those who open my emails and click links. I created a custom event for those actions and pass it using the Conversions API.

Custom Event Conversions API

And then, you guessed it, I optimize for that event — instead of Lead or Complete Registration.

Custom Event Ad Set Optimization

Requirements

I use 7-Day Click as my attribution setting in the ad set. I don’t want any view-through conversions and I’ll need more than one day post-click for the action to happen.

Attribution Setting

For this to work, there are a couple of requirements of the event that you use. First, that event needs to happen within seven days of subscribing so that it falls within the 7-day click window (the sooner the better). Second, be sure you get enough volume to properly optimize (ideally 50 or more per week to exit the learning phase).

If you can properly define a quality action that happens post-subscription that results in sufficient volume in fewer than seven days to properly optimize, this can be a great option to test out. Otherwise, it may just create a bottleneck with very few leads.

Have you ever tried this?



Source_link

Related Posts

Squid Game X Script (No Key, Auto Win, Glass Marker)
Social Media Management

Squid Game X Script (No Key, Auto Win, Glass Marker)

July 3, 2025
How Igensia Education Group Grew Social Engagement by 32%
Social Media Management

How Igensia Education Group Grew Social Engagement by 32%

July 3, 2025
A 2025 guide for marketers
Social Media Management

A 2025 guide for marketers

July 3, 2025
Floki Launches Norse-Themed Blockchain Game with Real Rewards
Social Media Management

Floki Launches Norse-Themed Blockchain Game with Real Rewards

July 3, 2025
It’s Time for a New Conversation About Social Media Marketing
Social Media Management

It’s Time for a New Conversation About Social Media Marketing

July 2, 2025
Canva Teams Training – Socially Sorted Case Studies
Social Media Management

Canva Teams Training – Socially Sorted Case Studies

July 2, 2025
Next Post

The Scoop: The meteoric rise of Labubu

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
7 Best EOR Platforms for Software Companies in 2025

7 Best EOR Platforms for Software Companies in 2025

June 21, 2025
Eating Bugs – MetaDevo

Eating Bugs – MetaDevo

May 29, 2025
Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

May 30, 2025
Entries For The Elektra Awards 2025 Are Now Open!

Entries For The Elektra Awards 2025 Are Now Open!

May 30, 2025

EDITOR'S PICK

AI and the Future of SEO: How SMBs Can Thrive in 2025

AI and the Future of SEO: How SMBs Can Thrive in 2025

June 25, 2025
The Strategic Advantage of a Messaging House for Your Brand

The Strategic Advantage of a Messaging House for Your Brand

June 11, 2025
Boost Your Brand with Cialdini’s 6 Principles of Influence

Boost Your Brand with Cialdini’s 6 Principles of Influence

June 2, 2025
How to Get Sugar Apple in Grow a Garden

How to Get Sugar Apple in Grow a Garden

June 15, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Artificial intelligence enhances air mobility planning | MIT News
  • About Accrue Marketing Calgary
  • Cost to Build an App Like Janitor AI: Breakdown & Strategies
  • Expanded access to Google Vids and no-cost AI tools in Classroom
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?