Google’s Commerce Media Suite helps brands and retailers grow together. With Display & Video 360’s commerce audiences, brands can leverage retailer first-party data to reach high-intent shoppers as they stream, scroll and shop. For retailers, connecting this data with Google’s AI-powered platform can open up new revenue streams, delivering a more intelligent and more profitable media business.
New retailers are now sharing their audiences across publishers and exchanges in Display & Video 360:
- Tap into Best Buy’s rich audience data to reach consumers with proven intent for electronics and related products.
- Leverage Shipt’s audience insights to connect with shoppers looking for fresh foods, household essentials, beauty products and more from some of their favorite stores.
Commerce audiences can be shared via LiveRamp, with additional data partners coming soon. Retailers and brands interested in participating in the beta can contact their Google account team to get started.
