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Home Google Marketing

New AI features connect you with web content in Search and Discover

Josh by Josh
October 13, 2025
in Google Marketing
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New AI features connect you with web content in Search and Discover
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We’re introducing two new AI-powered features in Search and Discover to help you connect with fresh content and links from across the web.

First, we’ve rolled out an upgraded AI-powered feature in Discover that helps you stay up to date on trending topics you care about. It’ll show brief previews that you can expand to see more information, plus links to continue exploring content on the web. Our testing shows this makes it easier to catch up on stories from a wide range of publishers and creators. This feature is now available in the U.S., South Korea and India.

We’re also making it easier to keep up with the latest sports information in Search. Soon, when you look up players or teams on your phone, a “What’s new” button will reveal a feed of trending updates and articles to help you catch up on the latest action. This feature will begin rolling out in the U.S. in the coming weeks.



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