My Take On The 6 Best Sales Enablement Software

I’ve always thought sales was cool. There’s something thrilling about solving real problems, connecting with people, and closing deals. But the behind-the-scenes work? That’s where it gets tricky.

Sales isn’t just about charisma—it’s about preparation, timing, and the right tools.

That’s what led me to explore the best sales enablement software. I wanted to understand how the best teams stay organized, deliver the right message at the right time, and keep everything running smoothly behind the scenes.

So I read G2 user reviews, compared platforms, and tested out a few features myself. What I found was game-changing: the right sales enablement tools don’t just support the sales process—they supercharge it.

If you’re looking to level up your sales game and give your reps the resources they need to win, keep reading. I’ve broken down the best sales enablement software to help you find the perfect fit.

My top 6 sales enablement software recommendations for 2025

The best sales enablement software is crafted to empower sales teams with the tools they need to close deals faster and more efficiently.

According to Grand View Research, the global sales enablement platform market size was estimated at USD 5.23 billion in 2024 and is projected to reach USD 12.78 billion by 2030, growing at a CAGR of 16.3% from 2025 to 2030. 

As I evaluated these platforms, I witnessed how they centralize content, automate workflows, and provide data-driven insights that help teams deliver personalized experiences to prospects, boosting sales productivity and performance.

What makes sales enablement software worth it in my opinion

• Act as a repository for a variety of marketing and sales content to be used by sales representatives
• Provide tagging or search capabilities to ensure efficient discovery of content
• Track engagement on content and sales pitches, such as prospect engagement or internal usage
• Allow users to upload a variety of collateral or build and edit content directly within the tool

This data was pulled from G2 in 2025. Some reviews have been edited for clarity.

Based on my review of G2 user feedback, Salesforce Sales Cloud stands out for its intuitive user interface, particularly within the Lightning Experience. I frequently see G2 reviewers highlight how easy it is to navigate between key modules like Accounts and Contacts.

As a category leader on G2, Salesforce Sales Cloud has received a perfect customer satisfaction score of 100, with 92% of users likely to recommend it for call tracking, analytics, performance management, lead scoring, and more. 

Many users mention that with just a few clicks, they can access customer profiles, interaction history, and related records, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves overall efficiency and helps teams stay focused on relationship management without getting bogged down in complex navigation.

One feature that I see getting consistent praise,  especially from recent reviews, is the Intelligence Views, introduced in Spring ’24. Across multiple reviews, users mention how these views make it easier to scan, analyze, and act on record-level data without needing to open individual pages.

Reviewers appreciate the time saved and the clarity it brings to working with Accounts and other objects. From what I’ve seen, this update has significantly enhanced productivity for users managing large volumes of data.

According to G2 users, centralized data visibility across Leads, Contacts, and their activities is a commonly appreciated element. I’ve read several reviews that call this a game-changer for customer analytics. Users often highlight how this eliminates the need for external tools like spreadsheets. Instead of exporting and cross-referencing data manually, they’re able to view all relevant customer interactions in one place, in real time. 

That said, I’ve come across noticeable dissatisfaction around initial platform setup and configuration. Some G2 reviewers mention that onboarding can feel overwhelming, especially for those unfamiliar with Salesforce. Many users describe a steep learning curve when it comes to understanding object relationships and setting up workflows. I’ve seen some users express frustration with relying heavily on documentation and community forums just to complete basic configuration tasks.

According to G2 reviewers, Salesforce Sales Cloud is recognized for its powerful capabilities, extensive feature set, and modern Lightning Experience interface, which provides deep visibility into sales operations.

Some users mention that the breadth of configuration options and interface depth can initially feel complex, especially for teams transitioning from simpler CRMs. However, many note that once users become familiar with the system, navigation and workflow management become highly efficient, enabling robust pipeline tracking and collaboration.

Reviewers also highlight Salesforce’s combination of low-code tools and Apex flexibility, explaining that while advanced logic may sometimes call for developer input, this hybrid model empowers teams to balance ease of use with powerful customization and scalability.

Overall, G2 feedback positions Salesforce Sales Cloud as a leading choice for organizations seeking an end-to-end CRM that unites automation, enablement, and adaptability in a single platform.

What I dislike about Salesforce Sales Cloud:

• G2 reviewers appreciate the platform’s depth and flexibility, noting that while the initial setup involves many configuration options, it ultimately allows teams to build a tailored and scalable environment once they’re familiar with the system.
• Users highlight that the low-code tools offer strong customization potential, and although in some scenarios, workflows sometimes require Apex development.

What G2 users dislike about Salesforce Sales Cloud:

“The new Salesforce Lightning version has so many click-throughs and is generally slower. It takes a lot of time to hover over links to reveal key data items you need to see, or worse, having to open multiple browser tabs to see more detailed account/opportunity information. There’s so much data they are trying to show or link to on a page. Still, I find that most important data is buried or hidden behind ‘view more/all’ links or shown in the pop-up windows, so I constantly have to dig deeper to find what I need and often get lost in dozens of browser tabs.”

– Salesforce Sales Cloud Review, Ted G.

Empower your sales team with fast, easy access to up-to-date, high-converting content through a centralized headless content management system.

HubSpot Sales Hub is frequently described as a daily essential for sales professionals.

As a category leader on G2, HubsSpot Sales Hub achieved a perfect customer satisfaction score of 97, with 92% of users willing to recommend HubSpot for alerts, account-based engagement, and reporting. 

Many reviewers mention using it consistently to manage sales pipelines, track performance, and stay organized with leads and deals. From what I’ve gathered, the tool plays a central role in their workflows, with users often crediting it for helping them shift focus from administrative tasks to actual selling.

One standout capability, according to users, is the ease of automating workflows. I’ve read several G2 reviews where users highlight how intuitive it is to set up follow-up sequences, move leads through the pipeline, and assign tasks automatically. This automation seems to be a major time-saver and a top reason why users rely on the platform daily. There’s also consistent praise for the way prospects can be filtered and categorized into lists, giving users better structure and visibility across their pipeline.

Reporting functionality is another frequently appreciated feature. Across multiple reviews, I’ve noticed users mention how helpful it is to access real-time data to monitor performance. They often talk about using HubSpot’s dashboards to identify what’s working, whether it’s tracking deal progress or measuring email open rates. That kind of visibility into KPIs seems to really empower users to make strategic improvements and stay accountable to their sales goals.

Another area that consistently gets positive feedback is customer support. According to feedback I gathered from G2 users, support from HubSpot is fast, reliable, and informative. Having access to responsive help seems to significantly ease the onboarding process for newer users. I’ve seen reviewers emphasize how reassuring it is to know that support is only a message away, which builds confidence during the early stages of adoption.

It is widely recognized for its intuitive design and user-friendly experience, making it easy for teams to adopt and manage daily sales activities. Some users note that certain workflows involve a brief learning curve, with the interface becoming smoother and more efficient as teams grow familiar with its tools.

Reviewers also highlight the convenience of HubSpot’s mobile app, explaining that while it’s ideal for quick actions, more advanced tasks, such as in-depth reporting or pipeline management, are best performed on a desktop.

Overall, G2 feedback positions HubSpot Sales Hub as an approachable and adaptable CRM that balances accessibility, functionality, and scalability for growing sales teams.

What I dislike about HubSpot Sales Hub:

• G2 reviewers value HubSpot’s rich feature set and robust capabilities, though some mention a learning curve as they explore certain tools, which can feel less intuitive at first but become smoother with continued use.
• Users appreciate having access to HubSpot on mobile, while noting that the app is best suited for quick actions and on-the-go visibility, with more advanced tasks like full report access typically handled on a desktop.

What G2 users dislike about HubSpot Sales Hub:

“We transitioned from another CRM for lead acquisition, marketing, and reporting, and HubSpot gave us a clear understanding of the results of our marketing efforts. It allows us to follow up and categorize leads by product, track results month to month, and leverage reports and personalized dashboards. These dashboards make it easy for each department to monitor their specific goals and outcomes, providing great visibility across the organization.”

– HubSpot Sales Hub Review, Karla A.

Explore our list of the best revenue operations and intelligence software to find tools that bring visibility across your entire revenue funnel.

Seismic Content is generally viewed as an innovative platform with a wide range of features, though some areas have received mixed feedback.

Based on 1558 verified G2 reviews, Seismic content has achieved a customer satisfaction score of 74. 93% of users are likely to recommend it to others for content storage, import, and utilization.

One feature that I frequently see getting praise from G2 users is the platform’s focus on innovation and customer collaboration. Many users highlight how Seismic actively engages with customers during product testing, making sure that user feedback directly shapes the platform’s evolution. G2 reviewers often mention how this collaboration creates a sense of trust and ensures that new features address real user needs, which seems to be a standout aspect of the platform.

Another commonly appreciated feature in G2 reviews is the ability to build customized hubs for sales teams. G2 users frequently emphasize how this feature allows them to tailor content hubs based on different sales priorities, like product lines or market segments. This customization is widely praised for making it easier for sales teams to find relevant, up-to-date materials without wasting time sifting through irrelevant content. 

From what I’ve seen in G2 reviews, the depth of analytics offered by Seismic also stands out. Many users appreciate how Seismic provides clear, actionable insights into content usage, engagement, and impact. G2 users often mention how these analytics help marketing teams refine their strategies based on real data, ensuring that the most effective assets are prioritized for both internal training and customer-facing interactions. 

Seismic is highly regarded for its robust content management and enablement capabilities, helping organizations organize, distribute, and track sales materials at scale. Some users mention that search and discoverability can be refined further, as locating specific content in large libraries occasionally requires additional filtering.

Reviewers also point to Seismic’s extensive flexibility and customization, noting that a well-defined implementation plan helps teams unlock its full potential and tailor the experience to their workflows.

All things considered, Seismic stands out as a powerful, enterprise-grade platform that can become a key driver of efficient content management and sales enablement success.

What I dislike about Seismic Content:

• G2 reviewers appreciate Seismic’s powerful content management capabilities, noting that the search functionality continues to evolve as users look for even faster and more precise ways to locate relevant materials.
• Users highlight Seismic’s design flexibility and customization potential, mentioning that a clear implementation strategy helps teams make the most of its adaptable framework and achieve consistent, high-quality results.

What G2 users dislike about Seismic Content:

“Seismic may have historically lacked some features compared to certain competitors, as it expanded into more enablement areas than others. However, recent developments and a strong product roadmap are increasingly closing those gaps.”

– Seismic Content Review, Romain B.

What I dislike about Mindtickle:

• G2 reviewers value Mindtickle’s focus on sales readiness and enablement, mentioning that while the reporting tools cover key metrics, there is interest in deeper analytics and insights to further support data-driven decision-making.
• Users appreciate Mindtickle’s collaborative environment and intuitive content experience, noting that enhanced project management or coordination features could make teamwork and content workflows even more seamless.

What G2 users dislike about Mindtickle:

“At times, it can be challenging to distinguish between required training, as defined by corporate policy, and optional courses. Often, I need to prioritize mandatory training, but it’s not always clear, especially when multiple trainings are available. It would be helpful if required, incomplete training were always presented first, ensuring that training obligations are clearly prioritized and met.”

– Mindtickle Review, Verified User in Computer Hardware

Highspot is widely recognized for its solid set of tools designed for sales enablement, learning, and coaching.

Based on 1164+ G2 reviews, Highspot has received a customer satisfaction score of 82. 94% of users are willing to recommend it to others, and 99% rate it 4 out of 5 stars.

One feature frequently praised by G2 users is its versatility. Many reviewers highlight how effectively the platform is used for onboarding new hires and coaching existing teams. Users appreciate the ease of use of the learning management features, which help get new employees up to speed quickly with sales content. The ability to centralize training materials in one location is commonly mentioned as a major strength, streamlining processes and enhancing the overall onboarding experience.

Another aspect that stands out in G2 reviews is the integration with Salesforce for pitching and content tracking. From what I’ve seen in user feedback, many reviewers value how Highspot allows sales teams to pitch directly from the platform, automatically capturing data on content views and downloads by prospects. This integration eliminates the need for manual data entry and saves time. G2 users often mention how this feature provides valuable insights into customer interest and engagement, making it easier for sales teams to adjust their approach based on real-time analytics.

Content management is also highlighted as a strong point by G2 users, especially the ease of organizing and retrieving content. Many reviewers note that Highspot makes it simple to display and bookmark essential materials for quick reference, whether it’s a pitch deck, case study, or product sheet. This functionality seems particularly useful for teams that need to access important content on the fly, and it’s something that many users appreciate for boosting productivity.

Overall, Highspot is highly valued for its ability to centralize and organize sales content, giving teams easy access to relevant materials in one place. Some users mention that the upload process could be more streamlined, as it currently requires manual updates even when content is stored within a single folder, which can add extra steps when managing larger libraries.

Reviewers also appreciate the navigation and search, while noting that locating saved items or refining search results can take some adjustment, especially as users learn to make the most of Highspot’s filtering and discovery tools.

Overall, Highspot stands out as a leading sales enablement platform that brings structure and visibility to sales content. With its strong foundation in organization and engagement, it continues to be a top choice for teams seeking a unified, scalable way to manage and deliver impactful content across the sales cycle.

What I dislike about Highspot:

• G2 reviewers appreciate Highspot’s strong content organization and visibility, while content upload currently involves a hands-on process, though it helps teams maintain control and ensure accuracy when managing large content libraries.
• Users highlight Highspot’s powerful search and navigation capabilities, sharing that continued refinements in discoverability can further enhance how quickly teams locate the most relevant materials.

What G2 users dislike about Highspot:

“The registration process on this platform is not very intuitive and feels slow. I would like to see its functionality better tailored to the specific business needs of each company.”

– Highspot Review, Kim E.

I’ve seen that Allego’s easy-to-use interface is often highlighted as one of the platform’s strongest points.

Based on 316 G2 reviews, Allego has received a customer satisfaction score of 63, with around 93% users likely to recommend Allego to others for digital coaching and sales enablement.

Multiple reviewers frequently call out how intuitive the system is, making it simple for teams to quickly access relevant sales materials. According to G2 users, this on-demand access is especially valuable in fast-paced environments, where time is of the essence, and having everything organized and easy to find makes a noticeable difference in productivity.

Another feature that stands out in G2 reviews is Allego’s Digital Sales Rooms. Many users seem to really appreciate this feature, noting how it enables them to create and share customized sales spaces with clients. This capability allows for more meaningful engagement, as users can tailor content to specific customers and keep everything centralized. I’ve come across multiple reviewers who mention how this feature has helped improve their customer interactions and differentiate their offerings in the marketplace.

One standout capability frequently mentioned by G2 users is Allego’s conversation intelligence platform. From what I’ve seen in user feedback, this feature is praised for providing quick, actionable insights into deals in real time. Reviewers often express how it helps them track progress across teams, share best practices, and enhance coaching. Many users, particularly sales leaders, highlight how the platform’s coaching features have helped new team members ramp up faster and more effectively, improving overall team performance.

According to G2 reviewers, Allego is recognized for its comprehensive suite of sales enablement capabilities, combining learning, coaching, and content delivery in one unified platform. Some users mention that the platform’s broad functionality can feel extensive at first, though many note that once teams become familiar with the interface, it offers exceptional flexibility and depth for varied use cases.

Another common theme in feedback is the desire for more structured onboarding and training materials, with reviewers adding that introductory videos and guided walkthroughs could further accelerate adoption and help users tap into the platform’s full potential.

Nonetheless, Allego stands out as a comprehensive sales enablement solution that blends learning, content, and coaching in a unified experience. Its depth of functionality makes it especially valuable for teams seeking a single, scalable platform to strengthen training, alignment, and sales performance.

What I dislike about Allego:

• G2 reviewers value Allego’s comprehensive feature set and robust functionality, noting that its wide range of capabilities offers flexibility and depth, and that structured onboarding helps new users navigate and adopt the platform more smoothly.
• Users appreciate Allego’s focus on sales learning and engagement, mentioning that additional quick-start resources or video tutorials could make it even easier for teams to ramp up and gain confidence faster.

What G2 users dislike about Allego:

“For me, the biggest downside is that the platform can feel a bit overwhelming because it offers so many features. It can be hard to wrap my head around everything at once. I think having a series of simple training videos for beginners would be a great way to help users get started. A structured series that progresses from basic to advanced to expert-level capabilities would be extremely helpful.”

– Allego Review, Craig S.

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