Every year, I assess my efforts over the past 12 months. What worked? What didn’t? What did I enjoy doing? What would I like to do more or less of?
After taking inventory of these results, feelings, and adjustments, I put together a plan for the following year. And when I do, I fully commit to it.
During 2025, I published 52 blog posts (one every Monday), 157 short-form videos (one every Sunday, Tuesday, and Thursday), and 53 podcast episodes (one every Wednesday). When I say that I committed to it, I mean it. Obsessively.
I didn’t stop creating and publishing because I was busy, wasn’t in the mood, or the results were uninspiring. I plan for it. I prioritize it. I know that content creation is a long haul, and a full year is necessary to get a sense of what is worthwhile and what isn’t.
During the year, I refine my process and find ways to get better and more efficient at creating content. I plan and create better. If the results come, great! If not, I worry about it later. Numbers don’t motivate or stop me.
But that all changes once the year is over. I’ve completed my goals. Now it’s time to look back and assess whether I keep doing what I was doing or make a pivot.
In 2026, you may not see dramatic changes. But there will be more variety.
Here’s what you can expect…
Sunday: Short-Form Video
My journey with short-form video may not be long, but it’s covered a ton of real estate in a short amount of time.
I started with short-form video in the fall of 2022 out of necessity. I knew it was a missing piece of my content. I published a video every day in 2023 and most of 2024. Along the way, I adapted the Quick Video Tutorial post type on my website to expand on these videos with written content.
In 2025, I cut back my short-form video production to three per week. And in 2026, I’m going to cut it back one more time to a single video per week.
The reason for this move isn’t that I see less value in short-form video as a format. Instead, I think I can make close to the same impact with one video as I have with three. And I think I can make a bigger impact by dedicating some of the time I’ve spent with short-form videos elsewhere.
In 2025, I had a constant list of topics I could cover. The most common category was sharing information about a new feature. But since such content required images and screen sharing, it resulted in more effort. Once again, it wasn’t as efficient as it could be. And it didn’t feel like the ideal format for that information.
In 2026, I’m going to focus on efficiency, and that starts with my short-form videos. You can see this with some of the videos I’ve published most recently (here’s an example). These will all be talking head videos that don’t require sharing steps or screens. I’ll use green screen effects to add variety, but that’s it.
I know that the short-form video format is valuable, but the primary reason for that is video creates a level of connection that can’t be found elsewhere. I look forward to continuing to make that connection with my videos in 2026. They’ll be less complicated and will take less time to create, but not at the expense of value or impact.
Monday: Full Blog Post
While I’m always open to evolving, the role of my blog remains the most critical piece.
I started my website in the fall of 2011, and my blog was immediately central to its success. It’s why I have a business at all. I created informational content to help teach people how advertising works. It attracted traffic, which led to the growth of my email list and revenue opportunities.
I’ve applied a standard approach to my blog over the years: Thorough guides and detailed, step-by-step tutorials on how to approach Meta advertising. These aren’t short posts. They’re an investment, both to produce and consume.
My Monday blog posts will maintain the style you’re used to. Details and screenshots, shared in a way that’s easy to understand.
Tuesday: Pubcast Shot
I started my podcast in 2012, but the format and my commitment level have varied over the years. For most of that time, it was an open 30-45 minute discussion. After mostly abandoning it, I brought The Pubcast back with a focus on efficiency and digestibility in 2025.
The Pubcast was initially branded as a casual conversation about marketing, advertising, and other business topics over a beer. A Pubcast Shot is a much more focused, consolidated, and tightly edited format.
I introduced Pubcast Shots in 2025 as 6-8 minute episodes dedicated to a single topic. They were scripted, but hopefully didn’t give off a scripted feel. Scripting them gave these episodes more purpose and structure, making them easier to consume.
After publishing an episode every Wednesday in 2025, I’m continuing the Pubcast Shot format into 2026. The only change is that I’m moving the publication date to Tuesdays.
Listen to a recent Pubcast Shot here. Don’t forget to subscribe, rate, and review if you like it!
Wednesday: Short Blog Post
By trimming back my commitment to short-form videos, I’m able to recategorize some of that time toward my blog.
One of the primary ways I used short-form videos in 2025 was to share new features. The problem was that the videos themselves weren’t the best format for sharing this information. It was the Quick Video Tutorial posts that shared screenshots and other details.
That’s where this second blog post will pick up the slack. These will be shorter posts focused on new functionality. Considering I documented 83 changes and new features in 2025, I don’t expect there to be a shortage of features to pull from.
These posts could end up being collections that document multiple new features at a time, rather than the single feature my videos focused on. Regardless, I don’t intend these posts to be full tutorials, as that will be reserved for Mondays. Instead, these will more briefly highlight what is new and what you need to know.
Thursday: Pubcast Question
I’m grateful that I brought The Pubcast back this year and found a way to prioritize it and make it part of my routine. I have a system for scripting and recording that makes podcasting easier for me to create than any other format. I truly enjoy the creation process.
And since I feel as though I’m just scratching the surface, I wanted to invest more time and effort into it. My podcast is one of the beneficiaries of cutting back on my commitment to short-form videos.
I have a good idea of what would happen if I recorded more videos or wrote more blog posts. I’ve done it. But I’ve never consistently published two podcast episodes per week for a year, and I’m curious what would happen.
Will my show gain more traction? Will it grow more quickly? We’re about to find out.
What I didn’t want to do is record a second Pubcast Shot every week. I already know that I have a limited tank to pull from when it comes to ideas for that format. But I could do something else that further leans into the theme of efficiency and involves my listeners.
I’ve decided to start a weekly Pubcast Question format where I answer a listener’s question every week. These are intended to be even shorter than the typical Pubcast Shot (about 4-5 minutes).
You can submit your own Pubcast Question here. Who knows? Maybe I’ll answer it on a future episode.
Listen to a recent Pubcast Question here.
Mini-Courses
Like most content creators, paid courses were once an important source of revenue for me. But my reliance on them has dwindled to the point of mostly disappearing.
I will only create a course if I can do it right. It will be thorough, helpful, and polished. So that means a great deal of work behind what is often a 20 to 40 module course, consisting of videos and text.
The work became less worthwhile over time. Not only did I start to sell fewer of them, but I began dreading creating them. It seemed that every time I’d publish a new course, it would almost immediately become outdated.
As a result, I’ve redirected my revenue-generating time to my paid community and real-time training. What was once only a private Facebook group with weekly webinars now consists of weekly strategy sessions, access to a chatbot trained on my content, deep discounts on one-on-one sessions, and more.
But it occurred to me recently that I could bring course work back in a different way. I could create short mini-courses that are hyper-focused on a single topic. These don’t reinvent the wheel, but instead leverage the content I’ve already published on that topic and restate it in a more organized way.
And while my courses have historically been a paid product, I’m going to start with a handful of free ones as list builders. The goal is to eventually make a few, foundational mini-courses that only exist behind a membership.
I’ve already sketched out the training for nine mini-courses. The first is Meta Andromeda: A Step-by-Step System for Building Creative Diversity. Much more is to come.
Stay in The Loop
Finally, I fully recognize that I publish a whole lot of content and it’s difficult to keep up. I published 262 pieces of content in 2025 (!!), and I expect to publish about the same in 2026. Keeping up with that can be a difficult task.
That’s why I created The Loop, a weekly summary of everything I published during the past week. Go here to subscribe and you’ll never fall behind.
Your Turn
Is there anything else you’d like to see me do from a content perspective in 2026?
Let me know in the comments below!
