I need Meta to do this…
Meta’s conversion reporting is far too generic, and it doesn’t need to be this way. Because of that, it’s the source of endless confusion and misinterpretation.
What if Meta provided a separate log of attributed conversions? Not all events like Events Manager, but a clear and simplified log of the results that are attributed to your ads.
The Questions it Could Answer
It would help if this log could help us answer questions like…
1. What were the date and time of each conversion?
2. What page of your website did the conversion happen on?
3. What product was it?
4. Which ad got credit, and was it via a view or click?
5. When did that click or view happen?
6. If it was a click, what specific kind of click was it (link, media, other)?
No More Digging
Right now, Ads Manager reporting is so generic that it’s easy to question its validity on conversion reporting. You can dig to find or infer some of this information now, but not in a single detailed log.
But Meta has all of this information that could clearly paint a picture. As long as it doesn’t violate user privacy, of course, but it should all be anonymous data.
What do you think?
