Your AI conversations will be used for ads.
This could be a big deal for advertisers, as it will give Meta yet another data source to help determine what kinds of things interest people to serve them the right content.
The Announcement
Meta said this in a recent announcement:
We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels.
Meta will notify users before the change goes into effect on December 16th.
Some clarification about what Meta means may be necessary here. I would not expect Meta to generate interests and behaviors for advertisers to target people who had conversations with AI on specific topics. Instead, these conversations will add to the data Meta has that informs what content and ads people see.
The Controversy
Not surprisingly, this has generated some controversy. Should private conversations with AI be considered off limits for this purpose?
Admittedly, it falls in a gray area. Meta doesn’t use data from private Messenger conversations to inform the ads and content you see.
But is this any different than your search history or other website engagement? Because no one is surprised that those things are used for ad targeting. And maybe that’s why Meta immediately integrated Meta AI with Search.
Regardless, Meta says it’ll make the content you see (including ads) more relevant. And it will certainly make advertisers happy.
