Date Range Comparison from Click Social BI will change the way you look at social media!
Social Media platforms are on a relentless drive to shower you with endless amounts of “results” information and data. Their goal, of course, is to incentivize you to advertise and post more on their platform. Now, we all love relevant information, but data for data’s sake doesn’t help anyone! What marketers really want are powerful tools that will take that data and transform it into valuable, useful and actionable insights.
At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions. That’s why we’ve introduced a more detailed Date Range Comparison function within our Social BI, available exclusively to our Click Social Premier subscribers. Whether you’re tracking seasonal trends or analyzing year-on-year campaign performance, Click Social BI will provide you with metrics that help you make informed and intelligent data-driven decisions.
When it comes to reporting, you can’t include what you can’t measure!
What is Date Range Comparison?
Using Date Range Comparison is about delivering insightful, comparable data, not just getting another standalone usage report. Social marketers can now drill down into a specific report, select any two custom date ranges, and compare them side-by-side within the same report.
Here’s what makes it special:
- Custom date range selection
You’re no longer confined to pre-defined time periods. Whether you want to analyze month-over-month performance, year-over-year, compare a specific campaign against the same period last year, or review progress across unique timeframes, the choice is yours.
This flexibility means you can tailor your reporting to match your goals, ensuring every insight is relevant and actionable.
- Visual comparison with KPI highlights
With Date Range Comparison, key performance indicators (KPIs) are displayed alongside visual indicators of change between your selected timeframes. These highlights make it easy to spot trends, positive and negative, immediately.
- Integrated into existing Social BI reports
There’s no need to learn a new tool or navigate away from familiar interfaces. Date Range Comparison can be found when you drill down into your Social BI reports, as well as in KPI charts. That means whichever data you want to analyze, it’s always the most up-to-date available!
- Enhanced export options
Sharing powerful insights with your team and stakeholders has never been easier.
Exported reports with Date Range Comparison include all the side-by-side data and visuals needed for collaborative analysis.
Alternatively, you can select a comparative date range directly from the export window. This ensures that even if you didn’t select a date range comparison in Social BI while analyzing the report, it will still be automatically included in the exported report.
4 key benefits of Date Range Comparison
It seems like a simple concept, but here’s why being able to compare dates in Click Social BI is a game-changer for anyone managing their organization’s B2B social marketing.
Boost Efficiency
No more manual reporting or multiple reporting tools. With everything you need already part of Click Social, you’ll save hours of valuable time by using one tool to manage and measure the impact of your social media.
Gain Deeper Insights
Custom comparisons and visual indicators make it easier to uncover trends, spot anomalies, and understand performance in context.
Make Immediate Data-Driven Decisions
When you track defined KPIs across multiple timeframes, you can make informed adjustments to campaigns and strategies with confidence, in real time and as challenges arise.
Enhance Collaboration
Exportable reports allow for seamless sharing and discussion about the custom dates selected, supporting data-driven decision-making at every level of your organization.
How it works: A step-by-step guide
Using Date Range Comparison is simple and intuitive.
Here’s a few key steps to get you started:
- Step 1: Navigate to Reports
Log in to your Click Social Premier account and open the report in Social BI that you want to analyze.
- Step 2: Select date ranges
Choose two custom date ranges to compare by clicking on a date filter and selecting “Comparing to”. These can be any time periods relevant to your analysis, from specific campaigns to quarterly overviews.
- Step 3: Analyze KPI highlights
View key performance indicators side-by-side, complete with visual indicators of change. Identify trends, track improvements, and pinpoint areas that need attention. - Step 4: Export your insights
Export the report with all comparisons intact, making it easy to present and discuss with your team.
Conclusion
Date Range Comparison from Click Social BI will take your social media usage reporting to the next level. Integrated and real-time reporting means less time wasted trying to interpret information from social media platforms, and more time making intelligent marketing decisions using meaningful, insightful and actionable data.
Date Range Comparison is now live and available to all Click Social Premier subscribers.
To find out more about Click Social BI or to upgrade your Click Social account to Premier level, you can contact us here. We’d be delighted to talk to you!
