Join “CLOCK IN the world with KOI”: Global 20th Anniversary Campaign

Since its first brew, KOI has been more than just a tea; it’s been a companion in your daily ritual. KOI Group has expanded to 16 countries and over 600 stores worldwide. This year, as the brands celebrate a monumental 20th Anniversary, they aren’t just looking back at two decades of craftsmanship; they are inviting you to travel the globe with them.

Introducing the “CLOCK IN the World with KOI” Global Magnet Badge Collection. This isn’t just a giveaway; it’s a global quest to celebrate KOI’s community across every border. From the bustling streets of Singapore to the vibrant corners of New York, it’s time to collect your piece of KOI history.

Image source: KOI Thé — Image source KOI Thé

The Campaign Details

To mark 20 years of craftsmanship, KOI has designed a limited-edition series of Global Magnet Badges. Each badge represents a unique region where KOI has left its mark. These are highly collectable, limited-quantity items that fit together to form the ultimate KOI world map.

“Each participating country features a unique cultural magnet badge design. Travel with your magnet badges, take photos, clock in, and collect them to complete your KOI world travel map — and stand a chance to win USD 2,000!”

Campaign Period: 1st January 2026 – 31st December 2026
Participating Countries: All KOI stores located in Singapore, Indonesia, Cambodia, Vietnam, Thailand, Malaysia, the Philippines, Bangladesh, Laos, Brunei, China, Japan, the United Arab Emirates, and France, together with KOI Group sub-brand FIFTYLAN stores in the United States and Canada.
The Mission: “Clock In” (visit) participating KOI outlets.
The Reward: Exclusive 20th Anniversary Global Magnet Badges, and/or drink vouchers, and/or USD 2,000 in cash!

How to Participate: Your Step-by-Step Guide

Ready to become a global collector? Follow these steps to complete your set:

Level 1 — Tea Specialist

Collect 3 different country magnet badges to unlock the Tea Specialist level.

For every 3 magnet badges collected, you may redeem 1 drink at any KOI Group store worldwide with the drink card included in the packaging (no size or topping restrictions). Drink cards must be surrendered to the store after redemption.

Level 2 — Global Tea Artisan

Collect 8 different country magnet badges and be among the first 20 participants to receive 50 KOI Group drink vouchers.

Redemption requirement:

For each country collected, you must provide a photo of yourself holding the country’s magnet badge in front of a KOI Group store in that respective country. Both the store and magnet badge must be clearly identifiable.