illumin joined the GDS Group CMO Insight Summit in Memphis on March 2nd and 4th, bringing together marketing leaders for a cocktail hour and roundtable on “Reach vs. Influence.”
As a cocktail sponsor, we had the opportunity to connect with attendees in a more personal setting, creating space for meaningful conversations both professionally and beyond, with some of the industry’s leading voices.
Featuring insights from illumin’s Seraj Bharwani (CSO), Campbell University’s Vincent Benbenek (CMO), and GDS Groups’ Adam Burns, the event sparked valuable conversations and connections across the industry. The discussion explored how AI is reshaping growth, with a clear takeaway: in an AI-driven landscape, influence is what sets brands apart.
Thank you to GDS and everyone who attended, we’re grateful for the conversations, connections, and perspectives shared.
Check out the panel video from our YouTube channel below:
![How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]](https://mgrowtech.com/wp-content/uploads/2025/06/MozCon-25-Speaker-Profile-Cards-1-120x86.png)
