1. New ad formats to increase reach and engagement
A recent Ipsos survey found that Google and YouTube are used daily by 83% of global consumers.
Google’s App campaigns are designed to utilize this broad reach, helping advertisers connect with valuable iOS users on Search, YouTube and the Display Network.
On YouTube, for example, advertising on Shorts offers marketers the opportunity to tap into new audiences they may be missing on other platforms. In the U.S., 45% of YouTube Shorts viewers don’t use TikTok and 65% don’t use Instagram Reels, according to a recent survey.
To drive even greater engagement, we’re enhancing our app ad formats across these channels. We’re expanding YouTube’s co-branded partnership ad format to App campaigns, which is now available for YouTube in-feed and Shorts app ads. Co-branded partnership ads offer a more visually engaging and authentic ad experience with YouTube creator partners to improve campaign performance. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers.
