Fuel your performance with smarter tools
Once a customer discovers a product, it’s up to the brand to make it stand out and convert browsers into buyers. Google Ads offers advertisers the tools they need.
To drive traffic to its stores and call center while still maintaining strong online sales for the launch of its Damier Fine Jewelry collection, Louis Vuitton implemented an omnichannel bidding strategy for Google Ads. This approach led to a 41% higher omnichannel ROAS (return on ad spend) than traditional e-commerce bidding, both in the United States and France. Furthermore, e-commerce ROAS increased by 7%, proving that it is possible to expand the omnichannel target without sacrificing digital effectiveness.
Sleep wellness company Hatch used Gemini to instantly create three target personas, forming the bedrock of “The Everything Machine” campaign when launching its Restore 2. This AI-driven strategy, coupled with ImageFX producing 27 visuals from minimal sets, was a game changer, driving an 80% uplift in click-through rate, a 31% improvement in cost per purchase, and 50% fewer design and production hours.
ba&sh, an online and offline retailer of high-end women’s ready-to-wear clothing, wanted to switch to an omnichannel strategy to maximize both offline and online sales. To enhance campaign efficiency and attract new customers, ba&sh’s strategy was to assign a value to store visits and make them a primary campaign goal, which helped increase both online and offline revenue, improving their ROAS by 8.5%.
