Igensia Education Group is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources.
Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey.
We sat down with Rémi Menochet, Social Media Team Manager at Igensia Education Group, to hear how Agorapulse helped his team boost engagement, stay organized, and post tailored content across their social profiles.
Challenge: Creating Content for Multiple Audiences Across 123 Profiles
With 80,000 alumni, 10,000 corporate partners, and 16,000 graduates each year, Igensia Education Group has a wide reach. They operate across Paris, Nanterre, Lyon, and Toulouse, and each of their 10 schools has their own unique identity and priorities.
On social media, this translates to 123 social media profiles across LinkedIn, Instagram, Facebook, TikTok, Threads, X, and YouTube.
Each platform serves a unique purpose and targets a specific audience. Two of their biggest platforms are:
- LinkedIn (27,500 followers) where they connect with corporate partners, plus parents, and education professionals. It’s a key platform for engagement and visibility.
- Instagram (9,000 followers) where they connect with prospective students. Video content is key here: short, fun, informative clips that translate complex topics into engaging stories that speaks to students.
“We have programs ranging from post-baccalaureate to continuing education, and even dedicated classes co-created with partner companies,” explained Rémi. “We target baccalaureate holders, parents, partner and non-partner companies, current learners, alumni…You have to think about all these communities when you create content.”
“Depending on the social network, we’ll think about what’s most appropriate. Sometimes the same content can be used for different audiences, just one, or is specific to a particular location, in the case of promoting an on-campus event, for example.”
Post from Igensia Education Group’s LinkedIn showing campus-specific content
But, success on social for Igensia Education Group isn’t about being everywhere, it’s about using each channel strategically. To do this, Igensia has two teams that focus on social at different levels:
- A local team creates content tailored to each school’s campus and audience.
- A national team (led by Rémi) ensures group-wide consistency and amplifies stories that matter across their entire network.
Still, with 123 social profiles, they were facing real social media management challenges.
Tailored Content and Streamlined Collaboration With Agorapulse
Igensia Education Group started using Agorapulse back in 2017 to help them manage their high number of social profiles and create tailored content for all of their audiences more efficiently.
With Agorapulse, the Igensia team can plan, schedule, and publish content across accounts from a single dashboard. But more than that, they can easily adapt content for each platform using built-in features—no more copying and pasting across networks.
“Agorapulse lets us tailor each post by platform,” said Rémi. “We can schedule in advance, which makes daily life a lot easier, and we can choose where each post is published based on the topic and audience…The idea is to have a variety of content to reach our different audiences.”
Keeping 70 Contributors Organized and In Sync
With 70 people managing 123 social profiles, organization matters at Igensia.
Agorapulse helps them:
- Collaborate efficiently within a shared tool
- Get a clear view of what’s published and what’s planned
- Repurpose content across teams
- Track results with built-in reporting
- Simplify community management with a centralized inbox
“With Agorapulse, we’ve optimized tasks and gained visibility,” said Rémi. “It can be easy to miss messages on social networks or skip a notification that we’ve clicked on, but haven’t responded to. A tool like Agorapulse saves us from these kinds of mistakes!”
Results: +32% LinkedIn Engagement, 2M+ TikTok Views
One of the biggest wins for Igensia Education Group? Using Agorapulse’s reporting tools to track their performance and turn insights into action.
Before Agorapulse, reporting was a manual and time-consuming process. Now, with built-in reporting, Rémi’s team can:
- Track what’s working (and what’s not)
- Identify emerging trends
- Make smarter, data-driven content decisions
- Keep their strategy fresh—especially on fast-paced channels like TikTok
“Every two weeks, we review the trends we see coming up most on the platform and ask ourselves how we can use them in our own content to help our content perform better,” said Rémi.
The results speak for themselves: ICD Business School (one of Igensia’s schools) racked up over 2 million views on TikTok and saw a 32% average increase in engagement on LinkedIn.
Post from ICD Business School’s LinkedIn account with over 18,000 followers
On top of that, with Agorapulse’s competitor reporting, the team can also see what other schools are doing on social. This helps them fine-tune their strategy even more.
“We also use the competitor reporting tool in Agorapulse, which is very useful for getting an idea of what’s being done elsewhere. Monitoring this on Agorapulse allows us to confirm strategic choices and gives us additional ideas for content and helps us adjust our messages,” said Rémi.
With Agorapulse, Igensia Education Group has transformed how it connects with its communities. The result is better engagement, better team alignment, and improved targeting, so the right audience finds the right content.
Want to see how Agorapulse can help you simplify your social media management? Request a demo today.
