B2B marketers have more data, tools, and channels than ever—but cutting through the noise to deliver highly personalized, high-impact campaigns has never been harder.
That’s because the modern B2B buying journey is no longer linear; it’s constant and unpredictable. Buyers research, compare, and decide on their own terms, across multiple channels and moments. And they’re not doing it alone; today’s B2B buying groups consist of multiple stakeholders, many of them digital natives who prefer to self-educate rather than talking to sales.
Manual ABM struggles to keep up with this complexity. AI transforms the chaos into clarity—but only if you know how to use it properly. Join Liz Ronco, SVP of Product at Madison Logic, and Carly Miller, Sr. Manager, Content Marketing & Generative AI at Madison Logic, as they discuss how to harness AI as your strategic advantage, not just another shiny tool in your tech stack.
You’ll learn:
- Why the buyer journey has changed: Understand how expanded buying groups, emerging channels, and new decision dynamics are reshaping B2B engagement.
- How to build your ABM foundation for AI success: Learn how to overcome adoption hurdles by integrating AI gradually to use it as a force multiplier to enhance strategy, not replace it.
- Steps to turn buyer signals into attention: Master the three elements of signal-driven ABM—identifying intent, prioritizing accounts, and orchestrating multi-channel engagement that drives measurable outcomes.
Make AI your competitive unlock, not just another tool. Register today to learn how to use AI to turn ABM complexity into conversion.
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