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Home Google Marketing

Google is shutting down Android Instant Apps over ‘low’ usage

Josh by Josh
June 15, 2025
in Google Marketing
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Google is shutting down Android Instant Apps over ‘low’ usage
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Google has confirmed that it plans to shut down Android’s Instant Apps later this year, attributing the decision to “low” usage of the functionality.

Instant Apps were introduced in 2017, and allow developers to create mini versions of Android apps that load, well, instantly. Users can try apps and demo games from the click of a link, without having to fully install them. That makes the experience easier for users to navigate and provides developers with more ways to find new audiences.

Android Authority first reported that Google is moving on from the feature, which came to light after developer Leon Omelan spotted a warning about the change in Android Studio:

“Instant Apps support will be removed by Google Play in December 2025. Publishing and all Google Play Instant APIs will no longer work. Tooling support will be removed in Android Studio Otter Feature Drop.”

Google spokesperson Nia Carter confirmed the decision to The Verge, explaining that Instant Apps simply haven’t been popular enough to continue supporting.

“Usage and engagement of Instant Apps have been low, and developers are leveraging other tools for app discovery such as AI-powered app highlights and simultaneous app installs,” Carter says. “This change allows us to invest more in the tools that are working well for developers, and help direct users to full app downloads to foster deeper engagement.”



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