• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Friday, July 11, 2025
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Technology And Software

Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal

Josh by Josh
July 10, 2025
in Technology And Software
0
Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter


Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google tax” has made the South Asian market more attractive to global tech firms selling online ads.

In March, the Indian government scrapped its 6% levy on digital advertisements, effective in April, as a move to address some of the trade concerns raised by the Trump administration.

The United States Trade Representative had criticized the levy by calling it “discriminatory and unreasonable,” as domestic companies were exempt. Its repeal would ease costs for tech giants, including Google, Meta, and Amazon.

On Thursday, Google hosted the local version of its Marketing Live event to debut its AI-powered tools for Indian marketers.

One of the tools is “Generated for You”, available within Product Studio, that identifies relevant content opportunities across shopping catalogs and pre-generates images and videos via AI that merchants can save or publish across Google platforms. Another tool is an opt-in feature called Smart Bidding Exploration in search campaigns, which is built on existing Smart Bidding and uses AI to find newer, qualified leads that merchants wouldn’t have captured or bid on typically.

Plus, Google introduced new agentic capabilities in Google Ads and Analytics.

Agentic capabilities in Google AnalyticsImage Credits:Google

“These agentic tools can learn from advertising inputs, including datasets, landing pages, assets, and real-time campaign performance, to take the guesswork out of achieving business goals,” Dan Taylor, Vice President for Global Ads at Google, said at a virtual media roundtable.

Google brought AI Max for Search Campaigns, which aims to enhance search ad campaign performance by identifying more relevant and high-performing search queries by learning from brands’ landing pages, their existing ads, and existing keyword lists.

Indian online marketplace for used electronics goods, Cashify, saw its conversions up by 15% and customer acquisition costs reduced by 12% after deploying AI Max during its early testing, Google said.

Google also announced that ads will start appearing on AI Overviews in India later this year.

Additionally, the company has introduced its shoppable connected TV ads on YouTube in India. YouTube’s masthead on mobile will now also start serving ads in the country.

YouTube Shoppable Masthead now in IndiaImage Credits:Google

YouTube on connected TVs has been the most-watched streaming service on television in India over the past year, said Roma Datta Chobey, managing director of Digital Native Industries at Google India.

Similarly, the country has been a significant market for YouTube Shorts, with short videos on the platform viewed trillions of times since launch. As many as 87% of Indian consumers watch YouTube or Shorts as part of their shopping journey, Chobey said.

India’s digital advertising presence is growing, as the world’s second-largest internet market continues to see more users come online. The country’s digital ad market is projected to grow over 20% year-over-year, reaching nearly $7 billion by the end of 2025, per a recent Dentsu Digital Advertising report.

“India is such a thriving digital ecosystem. We have the largest number of users who are actively trying and testing our products. So, that’s really the reason behind us getting these innovations to India faster,” Chobey said, in response to TechCrunch’s question about the timing of the new AI ad tools.

India has long been a key market for Google, not just because it hosts the company’s largest user base but also due to consistent growth in ad revenues. In fiscal year 2024, Google’s gross ad revenue in India increased 11% year-over-year to ₹312.21 billion ($3.6 billion), while its net advertising revenue rose 18% to ₹27.43 billion ($320 million).



Source_link

READ ALSO

The best Amazon Prime Day deals under $50 that you can get before the event is over

5 Big EV Takeaways From Trump’s ‘One Big Beautiful Bill’

Related Posts

The best Amazon Prime Day deals under $50 that you can get before the event is over
Technology And Software

The best Amazon Prime Day deals under $50 that you can get before the event is over

July 11, 2025
5 Big EV Takeaways From Trump’s ‘One Big Beautiful Bill’
Technology And Software

5 Big EV Takeaways From Trump’s ‘One Big Beautiful Bill’

July 11, 2025
Grok 4 seems to consult Elon Musk to answer controversial questions
Technology And Software

Grok 4 seems to consult Elon Musk to answer controversial questions

July 11, 2025
AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades
Technology And Software

AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades

July 10, 2025
Trump’s TikTok letters claimed a power even King George didn’t have
Technology And Software

Trump’s TikTok letters claimed a power even King George didn’t have

July 10, 2025
The Google TV Streamer 4K drops to $84
Technology And Software

The Google TV Streamer 4K drops to $84

July 10, 2025
Next Post
Outthink Your Competition: AI in Marketing Strategy

Outthink Your Competition: AI in Marketing Strategy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
7 Best EOR Platforms for Software Companies in 2025

7 Best EOR Platforms for Software Companies in 2025

June 21, 2025
Eating Bugs – MetaDevo

Eating Bugs – MetaDevo

May 29, 2025
Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

May 30, 2025
App Development Cost in Singapore: Pricing Breakdown & Insights

App Development Cost in Singapore: Pricing Breakdown & Insights

June 22, 2025

EDITOR'S PICK

Google is rolling out its AI-powered ‘Ask Photos’ search again – and it has a speed boost

Google is rolling out its AI-powered ‘Ask Photos’ search again – and it has a speed boost

June 27, 2025
CTGT wins Best Presentation Style award at VB Transform 2025

CTGT wins Best Presentation Style award at VB Transform 2025

June 28, 2025
Webmecanik : le guide pour un suivi commercial réussi

Webmecanik : le guide pour un suivi commercial réussi

June 25, 2025

Message to Stop Hate Captured the Most Attention at This Year’s Superbowl, According to Eye-Tracking Data

June 10, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Chatbot Usage Statistics: Insights From Different Functions
  • New cohort for Google for Startups AI Academy: American Infrastructure
  • 7 of the Biggest Marketing Problems & How to Solve Them
  • How to turn insights into business value
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?