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Migrating your customer engagement platform is often a daunting prospect. The fear of complex integration, data loss, and prolonged engineering cycles is a significant hurdle for brands looking to upgrade their marketing technology stack. Industry benchmarks, such as those from the Data Marketing Association, estimate a typical migration can take a grueling 6 to 9 months. This extended timeline not only delays your return on investment but also consumes invaluable team resources, diverting focus from strategic growth initiatives to technical logistics.
MoEngage’s MoUpgrade program directly addresses this challenge, transforming a months-long ordeal into a streamlined process that can be completed in a matter of weeks. It’s not just a migration service; it’s a dedicated system designed to de-risk the transition and fast-track your path to value.
A Dedicated System for Accelerated Value 
MoUpgrade eliminates organizational drag and reclaims your team’s time by providing a structured, full-service migration framework built on two core pillars: expert-led guidance and intelligent automation.
1. White-Glove, Full-Service Migration 
MoEngage provides a comprehensive support system that guides you from start to finish. This isn’t just about handing over documentation; it’s a true partnership.
- Dedicated Migration Team: You’re assigned dedicated project managers, often from a certified agency partner, who act as your single point of contact. They handle the heavy lifting—from initial scoping to final delivery—ensuring deadlines are met and your team remains on track without being overwhelmed.
- Specialized Expertise: MoEngage deploys specialized teams for every stage of your journey.
- An implementation team handles the technical setup and integration.
- An operations team ensures smooth day-to-day execution.
- A strategic success team focuses on aligning the platform’s capabilities with your long-term business goals after the migration is complete.
2. Automated Data & Asset Migration 
The most time-consuming part of any migration is often the manual transfer of business assets. MoUpgrade leverages a powerful automation engine to handle this seamlessly, preserving the intelligence you’ve built over years. This includes:
- User Data & Segments: Transfer of user profiles, attributes, and complex, pre-built segments.
- Customer Events: Migration of historical event data, which is crucial for maintaining behavioral context and personalizing journeys from day one.
- Existing Campaigns & Journeys: Automated transfer of campaign templates, creative assets, and even the logic from complex, multi-step customer journey flows.
This automation is orchestrated through the One-Track Migration Map, a proven, transparent methodology that outlines every step of the journey, from the initial Project Kickoff to the final CS Team Handover & Strategic Support, ensuring the entire process is completed in weeks, not months.
Proven Speed in Real-World Scenarios 
The efficiency of the MoUpgrade program is not just theoretical. It is validated by the success of leading global brands who have made the switch with remarkable speed.
- Agility and Speed in Pet-Tech: The leading pet diagnostics provider in Germany, Austria, and Switzerland, vetevo, migrated from Braze in just 3 weeks. This incredibly rapid transition wasn’t a simple data dump; it included migrating all campaigns and integrating with Shopify, their Android & iOS apps, and key advertising channels like Facebook and Google Ads. According to the Co-Founder & Managing Director, “Switching to MoEngage was a significant move for vetevo, executed with remarkable speed and efficiency.” This allowed them to immediately leverage MoEngage’s capabilities without missing a beat.
- Conquering Complexity at Pace: The popular fasting app Fastic faced the challenge of migrating its intricate engagement strategy from Iterable. Within an astonishing 3 weeks, they successfully moved over 100 campaigns and more than 30 unique and complex customer journey flows. This showcases MoUpgrade’s ability to handle not only volume but also deep strategic complexity, ensuring that sophisticated, multi-step user experiences are rebuilt and launched without delay.
- Executing Migration at Global Scale: the Entertainer, a savings and lifestyle app from the Middle East, demonstrated MoUpgrade’s power at scale. They went live with their first 10 apps in just 40 days. The entire migration, encompassing over 20 brands (including B2C web/app campaigns) and 45+ B2B apps, was completed in a mere 8 weeks. This highlights the program’s capacity to manage multi-brand, multi-platform ecosystems efficiently.
- Ensuring Mission-Critical Reliability: For the Canadian supermarket giant Loblaws, migrating transactional alerts was a mission-critical task where any error could directly impact customer experience and trust. They successfully migrated all transactional alerts for five of their businesses into MoEngage’s Inform messaging API within 12 weeks. This success proves that MoUpgrade delivers not only speed but also the precision and reliability required for the most essential customer communications.
Access more such success stories and join the 2025-26 graduating class of brands (migrating to MoEngage), check out our migration guide!
These success stories underscore a consistent theme: MoUpgrade empowers companies to integrate and launch with unprecedented velocity. As multiple customers have noted, it’s often the best onboarding experience ever, praising it for being super quick and attentive.
This is the third article in a series that aims to help you understand the necessity of migrating from a legacy stack to a modern, consolidated one.
Check out our first article in the series to overcome your fear of migration.
To learn about the true total cost of ownership of a CEP check out our second article.
The post From Months to Weeks: How MoUpgrade Reclaims Your Team’s Time and Accelerates Value appeared first on MoEngage.
