Running a marketing campaign is the first step towards engagement. But real connections are forged by reliable operational communication. To be successful, brands need both. But which tool on today’s market can help you with that?
Brevo (formerly Sendinblue) began as an email powerhouse and evolved into a full marketing and sales suite with automation, pipelines, and omnichannel outreach.
Textmagic was built from an SMS-first foundation and has grown into a complete communication platform that unifies SMS, email, and chat into one interface.
This article compares the two, exploring their features, pricing, ease of use, and best-fit scenarios, to help you choose between a marketing suite designed for promotion and a communications platform built for real-time interaction.
Brevo vs. Textmagic overview
Brevo is best suited for businesses that prioritize marketing automation, CRM, and email workflows. It’s known for its all-in-one marketing suite that combines email campaigns, landing pages, forms, chat, and sales tools in a single platform.
Textmagic is designed for SMBs and service-based organizations that rely on fast, reliable communication for daily tasks. Its focus is on operational reliability rather than marketing automation.
Built as an SMS-first platform for two-way and mass texting, Textmagic now includes email campaigns and social media chats in one unified inbox. It’s the Brevo alternative that enables teams to handle two-way communication with customers, staff, or partners alike.
In the table below, we’ve outlined key differences between the two providers to help you make an informed decision.
| Category | Textmagic | Brevo |
| SMS support | ✅Yes | ⚠️Yes (add-on only) |
| MMS support | ⚠️Yes (regional limitations) | ⚠️Yes (add-on only, regional & carrier limitations) |
| Two-way texting | ✅Yes | ❌ No |
| Mass texting | ✅Yes | ⚠️Yes (add-on only) |
| Email campaigns | ✅Yes | ✅Yes |
| SMS templates | ✅Yes | ✅Yes |
| Two-way email | ✅Yes | ✅Yes |
| Follow-up to non-openers | ✅Yes | ✅Yes |
| Email templates | ✅Yes (1,600+) | ✅Yes |
| WhatsApp integration | ✅Yes | ⚠️Yes (higher subscription tiers only) |
| Messenger integration | ✅Yes | ❌ No |
| Instagram DMs integration | ✅Yes | ❌ No |
| Omnichannel chat widget | ✅Yes | ✅Yes |
| AI features | ✅Yes (SMS & email) | ✅ Yes (email & CRM) |
| Integrations | ✅Zapier, API, BYOC | ✅Zapier, API, App Marketplace |
| Contact management | ✅ Simple & easy to update lists, tags, and segments | ⚠️ Advanced, but complex and scales with list size |
| Reporting & analytics | ✅Yes (delivery, open, click & bounce rates) | ✅Yes (campaign & revenue analytics) |
| Compliance | ✅GDPR, TCPA, SOC2 | ✅GDPR, CCPA, ISO 27001 |
| Customer support | ✅Responsive human-first support for every customer | ⚠️Depends on pricing tier, limited on lower tiers |
| Price per SMS | Starts from ¢4.9/text, discounts applied with higher volumes | Starts from $1.09/100 texts, billed separately |
| Price per email | Starts from ¢0.6/email, standard price | Starts from $9/month for 5K emails |
| Billing model | Transparent pay-as-you-go and monthly plans, no add-ons required, all features available on sign-up | Tiered monthly plans, SMS only available as add-on, advanced features gated behind subscription tiers |
Brevo’s DNA is marketing, while Textmagic’s is communication. Brevo helps businesses promote and sell, while Textmagic helps them connect and operate. Let’s look at some of their features in more detail to see why that is.
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Messaging & channels
Textmagic is built for real-time two-way communication across multiple channels. In addition to SMS and email campaigns, it integrates WhatsApp, Facebook Messenger, and Instagram DMs into a single shared inbox.
Disclaimer: For Meta channels (Facebook Messenger and Instagram DMs), Textmagic supports replies only. Responses must be sent within 24 hours of the customer’s last message.
This makes it easy for teams to manage all conversations in one place, whether they’re handling customer inquiries, appointment confirmations, or internal updates. Every channel is available from the moment you sign up, with no feature gating or costly add-ons.
Brevo is designed primarily for marketing workflows. It offers powerful automation sequences that combine email, SMS, and WhatsApp messaging.
However, access to these channels depends on your subscription level. WhatsApp, chat, and other add-ons are only available on higher plans. SMS credits are also purchased separately, and the product only supports one-way texting at the moment.
Ease of use & onboarding
Textmagic prioritizes simplicity and speed. Setup takes only a few minutes: teams can sign up, import contacts, set up a domain or purchase a number, and send email and SMS campaigns almost immediately.
However, please keep in mind that number and domain verification can take up to a few days, depending on your target country, so make sure you allot some time for that.
The platform’s intuitive interface and unified inbox make it an alternative to Brevo where managing SMS, email, WhatsApp, and social channels, is simple and straightforward, even without marketing experience.
Brevo offers a more guided but complex onboarding experience on top of the verification process. Its drag-and-drop workflow editor is powerful and flexible, but it requires time and familiarity with marketing logic to get the most out of it. This setup process suits marketing teams managing multi-step customer journeys rather than small teams.
Contact management flexibility
Textmagic keeps contact management straightforward. Users can organize audiences through simple lists, segments, and tags.
This lightweight structure recommends it as one of the Brevo alternatives ideal for teams needing to reach out fast without managing complex sales funnels. It’s practical, predictable, and built for day-to-day messaging rather than long-term marketing pipelines.
Still, for teams that need pipeline tracking, Textmagic also offers light CRM features such as Kanban boards for tasks and deal management.
Brevo includes a built-in CRM that goes beyond contact storage. It allows users to track deals, manage pipelines, and apply contact scoring to support marketing and sales efforts. While powerful, this setup can feel excessive for organizations that simply need to communicate efficiently with customers or staff.
Compliance & security
Textmagic is built with international laws and reliability in mind. It complies with GDPR and TCPA standards, holds a SOC2 certification, and includes built-in opt-in and opt-out automation to help businesses avoid legal issues.
The platform is trusted by organizations operating in regulated industries where message delivery, data protection, and auditability are essential. With coverage in over 190 countries, Textmagic ensures every message meets local carrier and privacy requirements, making it a dependable choice for mission-critical secure communication.
Brevo also offers strong compliance credentials, following GDPR and CCPA regulations and with ISO 27001 certification under its belt. However, its focus is primarily marketing-oriented, designed to protect campaign data rather than support real-time operational messaging.
Overall, Textmagic provides the level of reliability and regulatory assurance needed by industries that depend on secure and compliant communication, while Brevo’s compliance model aligns more closely with marketing use cases.
Customer support availability
Textmagic offers responsive human-first support to every customer, regardless of what you pay. Our team is known for fast and practical assistance, whether you’re troubleshooting a campaign, verifying a sender ID, or setting up integrations.
As one of Brevo’s competitors, this consistency ensures that even small teams receive the same level of attention as enterprise users, helping businesses resolve issues quickly and keep communication running smoothly.
Brevo support depends on the plan tier. Lower-tier users typically have access to email support, while higher or enterprise plans include phone assistance. This tiered structure can make response times and support quality vary depending on how much you pay.
Pricing structure & billing
Textmagic offers transparent and predictable SMS and email pricing designed to scale with your communication needs. Businesses can choose between pay-as-you-go or monthly plans:
- Pay-as-you-go SMS: starts from ¢4.9/text, cheaper with higher volumes
- Pay-as-you-go email: ¢0.6/email, standard price regardless of volume
- Essential plan: $24.5/500 texts, texting number $10/month
- Professional 2K plan: starts from $80/2,000 texts/month, texting number included
- Connect 10K plan: starts from $20/2,000 texts/month, texting number from CPaaS
Brevo follows a tiered pricing model where costs scale with contact list size and messaging volumes. Advanced features are also gated behind more expensive monthly subscriptions. SMS credits are not included in these plans and need to be purchased separately. Here’s what you can expect:
- Free plan: $0/month for 300 emails/day
- Starter plan: starts from $9/month for 500 contacts & 5K emails
- Standard plan: starts from $18/month for 500 contacts & 5K emails
- Professional plan: starts from $499/month for unlimited contacts & 150K emails
- Enterprise plan: custom pricing offered after conversation with Sales
Ultimately, Textmagic provides simplicity and transparency, making predicting and controlling communication expenses easy. At the same time, Brevo’s tiered structure can lead to fragmented billing and higher long-term costs for scaling teams.
Brevo vs. Textmagic use cases
Choosing between Brevo and Textmagic ultimately depends on how your organization communicates.
Textmagic can be used for:
- Two-way operational messaging, such as alerts, confirmations, and reminders that keep teams and customers informed in real time.
- Customer service and support, allowing staff to respond instantly via SMS, email, or chat without switching tools.
- Internal coordination and staff notifications, ideal for shift updates, emergency alerts, and team conversations.
- Global communication, with carrier-grade SMS coverage in over 190 countries for seamless cross-border messaging.
- Regulated industries, such as healthcare, logistics, and education, where compliance and reliability are critical.
Textmagic supports large-scale operational communication, with over 2.2 million healthcare messages and more than 30 million education messages delivered across industries where reliability is essential.
Moreover, industry data shows that businesses using both SMS and email achieve an 89% higher customer retention rate, compared to 33% for those relying on a single channel.
And, according to Textmagic’s 2025 US consumer survey, 9 in 10 consumers read SMS messages, confirming text as one of the most dependable communication methods. Our UK consumer survey further indicates that preferences can vary: 32% of customers prefer SMS, while 49% prefer email.
These findings highlight the importance of combining SMS and email to reach audiences effectively and maintain long-term engagement, which is where Textmagic shines.
Brevo is best suited for:
- Marketing automation and CRM management enabling businesses to nurture leads and track sales pipelines.
- E-commerce lifecycle marketing, including welcome flows, abandoned cart reminders, and post-purchase follow-ups.
- Newsletters and promotional outreach, helping brands grow and retain audiences.
- One-way texting, such as bulk marketing promotions or transactional SMS, without the need for real-time conversations.
Brevo vs. Textmagic: Which one is right for you?
Brevo and Textmagic both offer powerful communication tools, but the right choice depends on your goals, whether you need marketing automation or two-way communication for daily operations.
Choose Brevo if:
- Your strategy is focused primarily on marketing and sales automation.
- You need advanced tools for CRM, segmentation, and audience nurturing.
- Your team only requires one-way SMS and relies mainly on email flows.
Choose Textmagic if:
- You need fast, reliable communication with customers or staff.
- Two-way SMS, email, and chat are central to your daily operations.
- You want an all-in-one messaging platform with ungated channel access.
- Predictable, transparent pricing matters more than marketing add-ons.
- You operate in regulated or service-oriented industries where compliance and reliability are key.
Ready to take the next step?
Connect with your customers across channels with Textmagic.
The difference between the two platforms lies in purpose. Brevo helps you manage campaigns and grow your audience, while Textmagic keeps your operations running through real-time, two-way conversations. Choose the one that best aligns with your style.
