Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday

Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or, you know, having AI kind of come in and do the work for us. The reality is all automation is rooted in humans. It’s a human thinking of a question or a problem to solve, strategizing how to solve that problem, creating steps to solve that problem. And then once you devise those steps, that is when you can ultimately bring it to an engineer or a developer. They can build it, you can re-strategize with ’em, then you can ultimately scale.

But the missing piece that AI will not be able to do is care more. And Dharmesh, HubSpot’s founder, ultimately says, “Caring more matters more than knowing more in an AI world,” because AI is going to know more than you. That’s the reality. So when we think about this model, you can ultimately know that caring more is what is ultimately going to make this whole framework work a lot better and that human loop is ultimately what feeds innovation.

So now that you’ve done SOA, you are ready to ultimately reposition your focus onto bigger and better things that are going to have a bigger impact on the business.