The next time you check your internet speed or whether your favorite site is down, another company may be profiting. On Tuesday, Ziff Davis announced that it sold its Connectivity division, which includes Ookla’s Speedtest and Downdetector, to Accenture. The deal is worth $1.2 billion in cash.
According to Reuters, the deal will allow Ziff Davis to focus on its core brands, including IGN, Mashable and Everyday Health. Brand consolidation appears to be the name of the game, as the company recently laid off some of Eurogamer‘s most experienced editors and its entire video team. That followed a rotation of editorial staff among Ziff Davis’s other gaming publications, which reduced VG247 to a small, two-person gaming guides site.
Ziff Davis bought Ookla for $15 million in 2014. Reuters notes that the division seized on the 5G rollout and a surge in pandemic-driven bandwidth demand to boost its impressive return on the investment. (Connectivity generated a whopping $231 million in 2025.)
Accenture is a global technology consulting company headquartered in Dublin. The company views the acquisition as a key step in building “end-to-end network intelligence services essential for AI-based transformation.” (Can someone who speaks corporate translate, please?) The deal may take a few months to be finalized, and Ziff Davis will continue to operate Speedtest and Downdetector in the meantime.
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