Meta is making changes to detailed targeting that may impact the delivery of your ads.
Here’s everything you need to know…
The Announcement
You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.”
And it says:
Starting Jan 15, 2026, ad sets using the unavailable options will stop delivering. Please edit your ad sets and saved audiences to remove them or replace them with alternative options.
This is related to a change that started in June when Meta began consolidating detailed targeting options. This is a process Meta seems to go through every year or two.
If you’re running ad sets that use any of the affected targeting options, they’ll stop running on January 15th.
The presence of that black bar doesn’t mean that you have ad sets that will stop running in January. To verify whether you have any impacted ad sets, click the button that says “See affected ad sets.”
What Should You Do?
You have plenty of time to fix this, but it’s something to watch. That said, I wouldn’t suggest having a high reliance on these interests and behaviors, for a long list of reasons.
My recommendation is to deprioritize detailed targeting anyway. The belief that Meta needs these inputs is a myth that I covered in a recent blog post. Read it at www.jonloomer.com/myths.
