• About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
Thursday, July 3, 2025
mGrowTech
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions
No Result
View All Result
mGrowTech
No Result
View All Result
Home Ad Management

CTV, OTT & The Rise of Contextual Advertising

Josh by Josh
May 31, 2025
in Ad Management
0
CTV, OTT & The Rise of Contextual Advertising
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

READ ALSO

3 Takeaways from Cannes 2025: From Performance to Relevance

As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative


CTV, OTT & The Rise of Contextual Advertising

Reading Time: 3 minutes

Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped!

In a world where audiences binge-watch, skip ads in seconds, and crave content that truly clicks, your digital ad spend needs more than just reach—it needs relevance. As India’s OTT and CTV user base is expected to cross 600 million by 2025, brands are moving fast to capitalize on this attention shift.

But there’s a catch: streaming doesn’t guarantee engagement. While Connected TV (CTV) households in India are projected to touch 40 million, many brands are still investing in generic, untargeted placements. The result? Low attention, poor recall, and wasted budgets in a privacy-first world.

Enter contextual advertising—the smarter, cookie-less way forward. By aligning ads with the content being consumed in real-time, contextual advertising offers a seamless, non-intrusive experience. It captures attention when it matters most and how it matters most.

The future of digital advertising isn’t just about who sees your ad—it’s about delivering the right message, in the right moment, to the right mindset.

Why Contextual Advertising is the MVP

With third-party cookies fading and privacy laws tightening, traditional ad targeting is losing relevance. Consumers now expect ads that blend into their viewing experience—rather than interrupt it.

Think about this: A viewer is hooked on a thriller series, right at the climax. Instead of a random detergent ad breaking the tension, they see a promo for a suspense-driven OTT platform. No cookies. No creepy tracking. Just context.

The Context Advantage

A study by Integral Ad Science (IAS) found that contextually relevant ads drive 63% more engagement. Why? Because ads that match the content feel natural, making viewers more likely to interact.

Real Impact

  • Indian OTT platforms saw a 35% boost in ad engagement after switching to contextual targeting.
  • Brands using AI-driven contextual ads reported a 20-30% uplift in CTRs (IAS, 2024).

As streaming takes over, relevance is everything. The future isn’t about chasing users—it’s about meeting them where they are, with the right message at the right time.

Gen Z: The Disruptors of Media Consumption

Gen Z doesn’t just ignore ads—they block them. A staggering 87% use ad-blockers. But here’s the loophole: they’ll tolerate ads that add value.

Think about this:

  • A skincare ad during a Bridgerton-style period drama (context = historical beauty trends).
  • A fitness app promo mid-workout on YouTube.

For Gen Z, relevance isn’t a preference—it’s a requirement. Miss the context, and you’re muted.

To capture their attention, brands must ditch interruptive ads and embrace native, interactive formats that blend seamlessly into their viewing experience. Shoppable CTV ads, QR-code activations, and AI-driven contextual placements are the way forward. Because with Gen Z, engagement is earned—not forced.

Get exclusive insights on what Gen Z wants and how traditional ads are missing the mark. Download Now

2025 is the Year of Context—Are You Ready?

India’s digital ad landscape is evolving fast, and traditional strategies are losing ground. Generic ads no longer cut through the noise—reaching the right audience at the right moment is what truly drives impact. In 2025, the winning approach isn’t just about visibility—it’s about delivering contextually relevant experiences that engage, not interrupt.

VDO.AI helps brands harness AI-driven contextual advertising to connect with India’s growing OTT and CTV audience seamlessly. Let’s build your privacy-first, high-impact ad strategy for the future. Get in touch today!

UNLOCK 3X ROAS TODAY!


VDO MaxView: Powering Views and Profits

Beyond Gen Z: Meet the Forgotten Power Consumers





Source_link

Related Posts

3 Takeaways from Cannes 2025: From Performance to Relevance
Ad Management

3 Takeaways from Cannes 2025: From Performance to Relevance

July 1, 2025
Ad Management

As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative

June 25, 2025
WhatsApp advertising is officially happening
Ad Management

WhatsApp advertising is officially happening

June 25, 2025
New York Is Doing Its Part to Make America Worth Visiting Again
Ad Management

New York Is Doing Its Part to Make America Worth Visiting Again

June 19, 2025
Audio advertising: the ultimate guide
Ad Management

Audio advertising: the ultimate guide

June 18, 2025
Ben Salaman, Senior Strategist at PB&
Ad Management

Ben Salaman, Senior Strategist at PB&

June 17, 2025
Next Post
Why You Need an Effective Customer Win-Back Email in ABM

Why You Need an Effective Customer Win-Back Email in ABM

POPULAR NEWS

Communication Effectiveness Skills For Business Leaders

Communication Effectiveness Skills For Business Leaders

June 10, 2025
7 Best EOR Platforms for Software Companies in 2025

7 Best EOR Platforms for Software Companies in 2025

June 21, 2025
Eating Bugs – MetaDevo

Eating Bugs – MetaDevo

May 29, 2025
Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

Top B2B & Marketing Podcasts to Lead You to Succeed in 2025 – TopRank® Marketing

May 30, 2025
Entries For The Elektra Awards 2025 Are Now Open!

Entries For The Elektra Awards 2025 Are Now Open!

May 30, 2025

EDITOR'S PICK

Advantage+ Campaign Creation: A Complete Guide

June 23, 2025
10 Best Apps That Pay You To Walk

10 Best Apps That Pay You To Walk

June 1, 2025
7 Planning Tips to Make Traveling With Friends Less Stressful

7 Planning Tips to Make Traveling With Friends Less Stressful

June 17, 2025
Jobs-To-Be-Done: A Strategic North Star

Jobs-To-Be-Done: A Strategic North Star

July 2, 2025

About

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow us

Categories

  • Account Based Marketing
  • Ad Management
  • Al, Analytics and Automation
  • Brand Management
  • Channel Marketing
  • Digital Marketing
  • Direct Marketing
  • Event Management
  • Google Marketing
  • Marketing Attribution and Consulting
  • Marketing Automation
  • Mobile Marketing
  • PR Solutions
  • Social Media Management
  • Technology And Software
  • Uncategorized

Recent Posts

  • Google Launches Veo 3 for Realistic AI Video Creation
  • Artificial intelligence enhances air mobility planning | MIT News
  • About Accrue Marketing Calgary
  • Cost to Build an App Like Janitor AI: Breakdown & Strategies
  • About Us
  • Disclaimer
  • Contact Us
  • Privacy Policy
No Result
View All Result
  • Technology And Software
    • Account Based Marketing
    • Channel Marketing
    • Marketing Automation
      • Al, Analytics and Automation
      • Ad Management
  • Digital Marketing
    • Social Media Management
    • Google Marketing
  • Direct Marketing
    • Brand Management
    • Marketing Attribution and Consulting
  • Mobile Marketing
  • Event Management
  • PR Solutions

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?