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CoCo Bubble Tea, a leading milk tea brand, has unveiled its most ambitious European expansion yet, aiming to double its stores across the continent within the next 24 months.
Kody Wong, Deputy General Manager of Business Development at CoCo, credited the brand’s European partners for their role in its regional success. “Europe’s rich history and diverse consumer preferences have made it an exciting market for us,” Wong said. “Our franchise partners have embraced CoCo’s brand with remarkable enthusiasm and have risen to the challenge of catering to local tastes.”
Wong emphasised that franchisees are central to CoCo’s expansion strategy. “They are the driving force behind our goal to double our stores in Europe,” he noted. “We’re focused on growing with purpose and community and will continue to support our partners while empowering them to adapt to local consumer needs.”
Building on current momentum
Adding to a strong foundation in major Western European cities, CoCo now focuses on smaller cities, particularly in Spain and the Netherlands. Recent store openings demonstrate the momentum already underway:
- The Netherlands: A new CoCo store recently opened in Amsterdam, with another set to launch in the Mall of the Netherlands—the country’s largest shopping centre—in July 2025.
- Spain: New locations in Mallorca and Granada are now serving local fans.
- Germany: A new outlet in Düsseldorf further reinforces CoCo’s position in Central Europe.
CoCo began its international expansion in 2011, earlier than most bubble tea brands, and has since established a presence in most European countries over the past four years.
Relationships and culture driving sustainable growth
CoCo’s ambitious goals for Europe will be powered by its brand strengths: long-term partnerships with franchise partners, harnessing local culture and tastes for product adaptation, and popularising bubble tea.
To maintain a strong franchise network, CoCo emphasises community and support. The brand empowers its regional partners through training, operations, and brand development rather than just selling franchise rights.
CoCo has also invested heavily in leveraging culture. It embraces “Bubble Tea culture” as part of its brand identity, and “Boba Squad” — its affectionate name for employees — symbolises the resilience and vibrancy behind every cup of tea. This brand identity resonates particularly with younger Gen Z and Millennial consumers, who have helped fuel the popularity of bubble tea across European social media channels.
CoCo has also tapped into pop culture in Europe, partnering with popular franchises such as Honkai Impact 3rd in the UK and France to engage local fans through special events.
CoCo’s strengths as a partner
With the recent establishment of a central European distribution hub, CoCo invests heavily in logistical capacity to ensure seamless store operations, supply management, logistics, and product quality. The brand also provides extensive support for marketing and business strategy. The operations team regularly deploys to Europe to conduct on-site consulting, region-specific training, and R&D for product adaptation to local tastes, helping franchisees align with CoCo’s global standards while staying rooted in local culture. To drive growth further, its single-store franchise program empowers local entrepreneurs to open their stores.
For franchise inquiries in Europe, visit: https://www.coco-tea.com/Franchise.
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