PR Solutions
What PR pros can learn from the IR playbook
IR and PR have always had different lanes. Now, those lanes are starting to merge. Courtney Austermehle is CMO at...
How Events Can Strengthen AdTech and Martech PR Campaigns
Marketing technology and advertising technology sectors move at lightning speed, making industry events critical nexus points for relationship-building, product launches,...
The Scoop: Target emphasizes history, urgency with CEO selection comms
Plus: The White House now has a TikTok; foundations raise money in hopes of saving local public media. During its...
Home Depot integrated a ‘culture of selling’ in 3 steps
Provide actionable goals to get there. A few years back, Home Depot expanded its footprint significantly. Because of this growth...
‘She was the real deal’: Southwest Airlines PR legend Ginger Hardage has died
Hardage is remembered for her Texas style and commitment to culture. Ginger Hardage, a longtime veteran of Southwest Airlines’ PR...
PR Strategies For Defense Tech Companies During Geopolitical Tensions
Public relations professionals in the defense technology sector face unique challenges when communicating their organizations’ sustainability initiatives. The intersection of...
How to integrate PR into every part of your AI strategy
It works best when your strategy is already strong. Gini Dietrich is the founder, CEO and author of Spin Sucks,...
The Scoop: ‘Roomies’ is technically an ad. It hasn’t had a single brand mention.
Plus: Duolingo CEO continues to explain AI gaffe; snack companies hope celebs can turn around sales. If you scrolled onto...
A Guide to Health Technology Public Relations
Public relations plays a vital role in introducing new health technologies to the public, particularly as medical innovations become more...
From policy to pop culture: The business stories this freelancer wants now
The stories that standout in one reporter’s inbox. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. ...
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