PR Solutions
The Role of PR in Launching Health Tech Apps
Public relations plays a vital role in successfully launching health technology applications in today’s competitive digital health market. A strategic...
Lessons from the gaming industry: Crisis prep, transparency and trust
Plus, why practicing the “what ifs” uncovers blind spots and strengthens trust before a real crisis hits, Dara Cohen says. ...
Beyond the Booth: How Influencers Helped Brands Stand Out in a Sea of Sameness at IFA 2025
IFA Berlin has just wrapped and 1,900 exhibitors from 49 countries flooded Messe Berlin with AI-driven gadgets, smart home solutions,...
Zen and the art of the PR agency
It’s always good to get out of the New York bubble and see how the PR industry works in the...
The Scoop: SHRM stands behind Starbuck selection amid backlash
Plus: Klarna shifts its message from flashy to educational with rebrand; MSNBC cuts ties with Matthew Dowd over comments on...
Event Marketing Trends for Health Tech Conferences in 2025
The health technology conference landscape has shifted dramatically, with AI-driven medicine and digital health taking center stage in 2025. Marketing...
Your people are your brand: LinkedIn rewards humans over logos
Content shared by employees receives 8 times more engagement than brand pages. LinkedIn users are increasingly following people over brand...
Using Patient Stories to Drive Health Tech Success: A Guide to UGC Strategy
Patient stories shape the future of health technology adoption. Marketing teams often struggle to build trust in digital health solutions,...
How to improve trust in executive comms with the ‘rule of three’
Why tailoring messages should be personal and genuine. Trust in executive leadership comms has declined in the past four years....
The Scoop: Jaguar stands behind polarizing rebrand
Plus: Apple sends mixed messages with launch of Pro and Air version of iPhone; Washington Post TikTok guy launches online...
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