PR Solutions

PR managers who still rely on gut instinct and manual media monitoring are watching their campaign performance slip quarter after...

From ‘leverage’ to ‘thrilled,’ communicators are done with these overused phrases. This story was originally published on May 1, 2025....

The PR industry’s biggest blind spot? Not promoting itself. This story was originally published on Jan. 27, 2025. We’re republishing...

Ski resort marketers face mounting pressure to fill lodges during shoulder seasons, combat unpredictable snowfall, and stand out against deep-pocketed...

The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle....

A single viral post can erase years of brand equity in hours. I’ve watched executives freeze when their phones light...

Twenty percent turnover. Fifteen percent budget cuts. A C-suite demanding measurable ROI while stakeholders scrutinize every sustainability claim and AI...

SEO has been “dead” more times than I can count.First, social media was supposed to replace it.Then voice search.Now artificial...

Strategic communications means more than managing messaging. It means protecting reputation through intelligence capabilities. Elie Jacobs is founding partner of...

The beauty industry has reached an inflection point where traditional press releases and media kits gather dust while TikTok tutorials...