Mobile Marketing

Today’s consumers spend more time on their phones than on any other device, and that includes when they shop, browse,...

From early tests to scaling global campaigns across rewarded engagement, playtime, OEM, and programmatic channels, TapNation and AppSamurai have grown...

Reading Time: 4 minutes In India’s competitive market, brands are constantly vying for customer attention on mobile screens. The challenge...

Tatango’s new Inbox feature allows you to easily see supporters’ replies to your broadcast texts. But more importantly, Inbox allows...

Mike Kresch 07 August 2025 By Mike Kresch, VP Strategy. A potential client recently asked me about the difference between...

Probabilistic attribution has faced increased scrutiny and restrictions, but it hasn’t disappeared. In fact, for many mobile marketers operating on...

Share An automated text response is a system that sends pre-written text replies to incoming SMS messages. It’s a valuable...

Reading Time: 11 minutes In today’s market, winning a customer has never been harder—or more expensive. Customer acquisition costs have...

Reading Time: 6 minutes E-commerce in India isn’t “booming”—that already happened. What we’re witnessing now is a reset. What was...

Reading Time: 8 minutes In India, progress doesn’t move in a straight line. It zigzags. Millions of people scroll, swipe,...