Marketing Automation

“If you want engagement, do engagement.”It’s probably the simplest social media advice I’ve ever seen (hat tip to Buffer’s Suzanne...

Social media was never just a one-way broadcast channel. A holistic social media strategy includes creating useful, entertaining content and...

Black Friday is coming. So is Cyber Monday. And every other ecommerce brand’s “biggest sale of the year.” In just...

I used to treat comments like notifications I needed to just… clear. See comment > reply if I had time...

If newsletters have a million fans, then I am one of them. If newsletters have only one fan, then that...

I’m no stranger to a certain amount of time-eating scrolling on social media, but TikTok is something else. I’ve been...

I used to be a chronic overthinker, and it fueled my anxiety. Whenever I had to attend social gatherings, give...

You don't need statistics to tell you that most brands and creators build their presence on more than one social...

Until fairly recently, I admit that YouTube Shorts weren’t a priority in my social media mix. Then I scheduled a...

Summary: Personalization challenges are rising as marketers face data privacy barriers, AI adoption roadblocks, and fragmented customer insights. With 63%...