Marketing Automation

You don't need statistics to tell you that most brands and creators build their presence on more than one social...

Until fairly recently, I admit that YouTube Shorts weren’t a priority in my social media mix. Then I scheduled a...

Summary: Personalization challenges are rising as marketers face data privacy barriers, AI adoption roadblocks, and fragmented customer insights. With 63%...

At Buffer, we build with customers, not just for them. If you’ve seen my LinkedIn posts asking for quick chats,...

Since its launch in July 2023, Threads has gone from Meta’s “what if” project to one of the most talked-about...

You know it’s serious when loyalty managers start thinking about Christmas before the sunscreen’s even packed away. But here’s the...

Have you ever entered a room and felt everyone was talking about you? That’s what your social media strategy can...

Dark Mode is now available in Buffer! And we timed it perfectly for spooky season.This has been our second most-requested...

Here’s the most interesting part of the strategy. Oracle’s databases hold most of the world’s highest-value private data—think health records,...

One of the most common questions creators and brands ask: “Is my engagement rate good?”The answer depends on your follower...