Marketing Attribution and Consulting

Quickly roll out your business infoLocal citations are one of the most valuable parts of a solid local SEO strategy,...

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for...

What Is the Most Searched Thing on Google?The word “youtube” is the most searched thing on Google. It gets 1.38...

What Is a Landing Page?A landing page is a webpage used as an entry point for a marketing campaign and...

It started rolling out ads equating hair-free skin with beauty, health, confidence and “shining glory.” In the process the company...

Quick Summary Local citations help search engines and users find and contact your business more easily Consistent, accurate citations can...

1. “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Howard GossageOne of the worst things you...

We conducted a study to find out how AI search (including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and...

 Thousands of years ago, a famous Chinese general had a reputation for being an astute and cunning leader.One day, at...

On this second episode of the Beyond B2B Marketing Podcast, I have the good fortune to share a conversation I...