Marketing Attribution and Consulting

What Is Google Discover?Google Discover is a personalized content feed that displays news stories, blog posts, and videos tailored to...

MapQuest is one of the oldest online mapping platforms. And while it's no longer as popular as Google Maps or...

If you run a local business, you know the rush: a new five-star review drops, and you're riding high on...

Generative engine optimization (GEO) tools provide insights into your brand’s visibility in AI search engines like ChatGPT and features like...

You know that time in between the holidays and new years when work slows down a bit and you take...

Today, it’s not just important to rank on Google—you’ll also need to appear in AI experiences like Gemini, ChatGPT, and...

Now I am going to come over here and talk about best practices that we should be doing. And I use...

Purna Virji  — Principal Consultant & Global Program Manager at LinkedInI’ve spoken at conferences worldwide but still need to disappear into...

Having spent over 20 years in the B2B marketing space, my team and I have had opportunities to meet and...

What Are LLM Monitoring Tools?LLM monitoring tools track how your brand appears in AI-generated responses from platforms like ChatGPT, Claude,...