Marketing Attribution and Consulting

One of the great things about hosting a podcast about B2B marketing is that I get to connect with friends...

When your brand is referenced in social posts, news articles, Reddit threads, podcasts, and other places, it signals authority to...

AI search has changed how visibility works.When users ask AI systems like ChatGPT or Perplexity for recommendations, those systems cite...

We recently launched a new research report about the intersection of  B2B thought leadership, content and influence. In true TopRank...

What Is Local SEO?Local SEO is the process of optimizing a business's visibility in unpaid, location-based search results on Google...

AI search tools like Google’s AI Mode, Perplexity, and ChatGPT are changing how people find information. Instead of clicking through...

Local SEO is the process of optimizing your online presence to help your business appear in search engines when nearby...

Bianca challenged SEO’s obsession with traffic and introduced the “Heavy Hitters” framework for finding and protecting the URLs that convert,...

What Is Location Page SEO?Location page SEO is the practice of optimizing your website's location-specific pages to rank higher in...

If 2024 felt like a telenovela, 2025 was the spinoff nobody asked for.Many websites suffered declining clicks due to AI...