Direct Marketing

This April 2026 Canadians will be able to accelerate earning on everyday spending and receive premium benefits on United, the...

Frost & Sullivan recognizes SharpenCX for delivering customer trust, transparency, and reliability through a cloud-native architecture and AI-driven workflows SAN...

New platform brings TD’s strategy, purpose and promise to life through simpler, more connected experiences – unified across North America....

Taps veteran tech executive to lead team TORONTO, ON–Royal Bank of Canada has created the AI Group, a newly established...

Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and “Pocket CCO” By Stephen Shaw Christina Garnett is...

By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven...

Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates,...

The Loyalty Whisperers By Marilyn Stewart & Geoffrey Bailey The travel industry invented loyalty programs as we know them. But...

VANCOUVER, BC–Dye & Durham Limited, a leading provider of cloud-based software and technology solutions for legal and business professionals, announced...

VANCOUVER, BC–GiveWise Foundation Canada has announced an expanded approach to GiveGenius, its charity-facing giving solution designed to help nonprofits better...