Direct Marketing
North American Program Owners Focus on Enhancing Loyalty and Customer Engagement
Insights on Customer Loyalty Loyalty programs remain a cornerstone of marketing strategies in North America, with 70.3 percent of program...
What is Fulfilment?
A good example of fulfilment, is when a company such as Mail Shot International takes full control of your companies...
Does Direct Mail Work?
After 13 years of selling direct mail, It amazes me how often I still get asked the question “Does Direct...
Still Marketing to Americans? Here are Direct Mail Trends in 2025
By Paul Bobnak The mailing industry in 2025 stands at a crossroads. We’re all familiar with the challenges facing us,...
What is a Mail Shot?
It can be confusing to determine what a Mail Shot is as there are quite a few similar terms branded...
Convenience is Key: How to Attract Auto Repair Customers by offering Convenient Ways to Schedule Service
Today’s auto repair consumer is looking for an auto repair shop and experience that is convenient. Not only do they...
Study on Franchise Marketing: Spotlight on Franchisor and Franchisee Marketing
STUDY: Exploring Franchise Marketing By Matthew Haller As a valued partner of Constant Contact, we at the International Franchise Association...
7 Direct Mail Ideas for 2022
You may be looking for inspiration into what type of Direct Mail you can include wihin you Direct Mail Campaign…...
Should Your HVAC, Plumbing or Electrical Company Try Direct Mail marketing?
If you’re considering direct mail for your HVAC, plumbing, or electrical company for the first time, it’s crucial to make...
Espace pour la vie announces Sensory-friendly Moments at the Planétarium
MONTRÉAL, QC–To mark World Autism Awareness Day and Autism Month in Québec, Espace pour la vie is proud to announce...
EDITOR'S PICK
