Direct Marketing

Environics connects NIQ Precision Areas, Geo Audience, and Geo Lift data to its marketing analytics, activation and measurement suite bringing...

TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic...

By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in...

Study of 300+ executives identifies misalignment between marketing and IT as key barrier to AI transformation CHICAGO, IL — Bounteous,...

150,000 in prizes available to help Canadian small businesses strengthen their local impact TORONTO, ON–Purolator has opened nominations for the...

TORONTO, ON–Cineplex, Canada’s leading entertainment and media company, reported box office revenues of $49.1 million for August 2025. Cineplex is...

WINNIPEG, MB–Pollard Banknote Limited showcased its latest range of products and services spanning three pillars of lottery success—Outstanding Games, Retail...

New patent applications for conversational AI workflow building, adaptive voicemail/IVR detection, and real-time appointment scheduling VANCOUVER, BC–Wishpond Technologies Ltd., a...

By Richard Schenker As a lifelong Toronto Blue Jays fan, I’ve experienced all the highs and lows this team has...

By Richard Schenker Too often, loyalty professionals with deep experience in B2C make the mistake of assuming that the design...