Channel Marketing

From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data...

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both...

What's The Difference And Why It's Important  Print This PostUsing the wrong terminology when asking for help is a significant...

Raise your hand if you’ve ever felt like you’re “doing marketing” but nothing is actually happening. *raises own hand* You’re...

You may have noticed that some people spend years writing and publishing content and only build a handful of followers...

Programmatic buying is changing fast. Media agencies are navigating fragmented identity, surging CTV consumption, and tighter client ROAS expectations while AI...

TABLE OF CONTENTS Melanie DezielMelanie is the Director of Content at Foundation Marketing, where she oversees content ideation and creation...

Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since...

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. It’s also...

The Foundation Every Brand Is Built Upon  Print This PostMy introduction to communication effectiveness was shortly after I got my...