Channel Marketing

Over the past decade, the business world has witnessed some of the biggest acquisitions in history. Many are worth tens...

In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear...

Retail is at a crossroads in 2025.  In an era shaped by evolving consumer behaviors, fierce eCommerce competition, and supply...

If you're a CFO, procurement lead, or operations director still relying on spreadsheets or siloed systems to manage purchase orders,...

In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content.With the rapid growth...

Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across...

You unlock your phone using Face ID. A traffic cop identifies a suspect with real-time surveillance footage. Retailers use it...

First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks...

If you’ve invested in marketing automation but still feel like you’re running in place, you’re not alone.  Many marketing teams...

Developing an app is exciting until your relational database starts breaking things you didn’t know could break.At first, it’s the...