Channel Marketing

As a marketer, surveys are a core part of what I do.  Whether I'm collecting data for my articles, researching market...

If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention...

I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I was...

Get the week's best marketing content If you’re looking for fresh numbers you can paste into a slide and defend...

Data is the lifeblood of modern decision-making, but let’s face it, extracting meaningful information from vast amounts of unstructured or...

Just how stable are AI Overviews? If you manage to get your brand mentioned or cited in them, can you...

I'm one of those people who can't resist tweaking photos until they look just right. You know, the kind of...

AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for answers—handling millions of prompts...

Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...

What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively...