Channel Marketing

Is It Right For Your Business?  Print This PostAs a marketer, I’m fixated on customers. I’m getting inside their heads,...

At G2, our Executive Advisory Board (EAB) plays a crucial role in shaping our go-to-market strategy. Comprised of visionary marketing...

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.In...

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally...

A High-Performance Marketing Strategy  Print This PostOne of the biggest performance challenges in marketing stems from mistaking marketing for advertising....

If you're in sales or marketing, you’ve probably lived through the chaos of a product description gone wrong. One incorrect...

A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or...

You Start With Your Sales and Marketing Plan  Print This PostPeople often start businesses from a product and operations point...

It’s clear that AI is here to stay, with many of us (myself included) using AI to help us increase...

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this...