Channel Marketing

Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online.And...

Having a bad day at work is expected. Having nothing but bad days is not. If you frequently feel like...

TABLE OF CONTENTS Josh GallantJosh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture...

GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in...

Not sure how to write a letter of recommendation that actually helps someone land the role? You’re not alone.Whether you’re...

/ Conversion optimization Conversion marketing: The basics explained (2025 guide) By Josh Gallant . Updated on July 30, 2025 ....

Imagine sitting in a strategy meeting without the numbers that matter. Sure, you have data on impressions, clicks, and conversions,...

What is iterative testing?Iterative testing is a process where you repeatedly test, measure, and refine your marketing assets based on...

Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?  That’s what...

TABLE OF CONTENTS Josh GallantJosh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture...